Pensole Announces Sneakerhead of State, a National High School Design Competition
Pensole Footwear Design Academy has announced Sneakerhead of State, a national competition for high school students to participate in…
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UW Huskies End 20-Year Nike Partnership, Sign $119 Million Deal With adidas
Today, University of Washington athletic officials announced plans for a 10-year agreement that will make adidas the official…
Matt Powell Talks the Business of Sneaker Collabs, YEEZY Skepticism, and the Rise of adidas
Regardless of whether you agree with Matt Powell or not, he is the guy with the numbers and…
adidas Commits to Equal Pay, Partners with LeanIn.Org for Equal Pay Day
In an effort to raise awareness that women on average are paid 20% less than men in the…
Foot Locker Depends on Nike Inc., Makes Up Two-Thirds of its Sales in 2017
In its annual report, Foot Locker stated that 67% of its merchandise in 2017 was purchased from Nike…
Nike HR Chief Admits the Company Has Not Promoted Enough Women and Minorities
Monique Matheson, Nike Inc.’s top human resources executive, told employees in a memo that the company “has failed…
adidas Makes Return to Official Basketball Apparel with BIG3 Deal
No, adidas is not making a comeback to the NBA; rather, the brand with three stripes has made…
If You Sell Sneakers on eBay Here’s Everything You Need to Know About the Platform
eBay is one of the go-to platforms for those looking to resell their shoes, make room in their…
Under Armour Reveals That 150 Million MyFitnessPal User Accounts Were Hacked
Today, Under Armour disclosed that in February its fitness and nutrition app and platform, MyFitnessPal, had been breached.
Nike Unveils Nike Unlaced, an Online Women’s Sneaker Boutique
Today, Nike launched Nike Unlaced in the U.S. and U.K. The new online boutique will become the new…
Aaron Judge Inks Deal with adidas
Today, adidas announced that it has signed New York Yankees slugger Aaron Judge to a multiyear partnership.
Li-Ning Revenue Climbs 11% in 2017, Company Nearly Doubles Operating Cash Flow
Chinese sportswear company Li-Ning is continuing its climb overseas, reporting an 11% revenue gain in 2017.
Virgil Abloh Becomes Louis Vuitton’s First African American Artistic Director
Louis Vuitton announced earlier today that Virgil Abloh, founder of streetwear label Off White, will be named as its…
JD Sports to Acquire Finish Line for $558 Million, Finish Line Shares Jump
JD Sports Fashion Plc, the leading European retailer of sports, fashion, and outdoor brands, has agreed to buy…
Rapper Saweetie Links with Sprayground for ‘Saweetie Shark’ Backpack Collab
Upcoming Bay Area rapper Saweetie has had her track “ICY GRL” burning all over the country for weeks.…
Trolli and James Harden Unveil Life Size Gummie Version of the Harden Vol 2
Trolli and brand ambassador James Harden recently unveiled a new gummie candie, the Trolli Sour Brite Sneaks. Trolli…
Nike Scandal Grows, Executive Jayme Martin Forced Out After Complaints of Inappropriate Workplace Behavior
After Nike announced yesterday that Trevor Edwards, Nike brand president, had resigned his position, the brand has forced…
Nike Investigates Workplace Complaints While No. 2 Executive, Trevor Edwards, Resigns
According to the Wall Street Journal, Nike has received complaints about workplace behavior — and its No. 2…