On August 23, 2020, Luka Doncic had possibly the best game of his young career. The Slovenian wunderkind scored 43 points, grabbed 17 rebounds, and passed for 13 assists. He capped off his incredible Game 4 effort by beating the Clippers in overtime with an amazing game-winning step back 3 pointer. He did all of this after injuring his ankle in the 3rd quarter of the previous game, an injury that forced him to sit out the remainder of a game the Mavs narrowly lost. The incredible series of events showed the NBA that Doncic is now a superstar.
Luka in Game 6
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Luka Doncic Shoes
Luka Doncic and Jordan Brand
Luka’s choice of which Jordan Brand shoes to wear since becoming a Jordan athlete is puzzling. Luka signed a lucrative 5-year contract with Jordan Brand in December 2019. Instead of consistently rocking Jordan’s flagship model (the excellent Jordan 34), Luka seemed to prefer the Jumpman Diamond.
In 2019-20, Jordan Brand did a good job of putting out some really solid, non-flagship models, but the Jordan 34 was a standout. Which makes Luka’s footwear choices more interesting to sneaker fans.
We saw Luka wear the Jordan 34 on occasion, but they never became his go-to choice.
Luka in Kobes
Luka in PGs (Paul George's signature shoes)
Luka in Hyperdunks
Luka in Kyries
Luka in Under Armour
Right before signing with Jordan, Luka had a brief dalliance with Under Armour. Perhaps it was a negotiation tactic, or maybe Seth Curry was in his ear.
Luka had signed a 2 year deal with Nike during his last season with Real Madrid. When this contract ran out, Nike was on the clock and had 180 days of exclusive negotiating rights with Doncic. Once that grace period ran out it was anybody’s game.
Luka wore a couple of different Curry 7 colorways, most noticeably a pair of the acid-green Sour Patch Kids colorway. This made sneaker fans wonder if he would jump ship and head over to Under Armour. But Jordan Brand’s offer was too good to refuse, especially considering that Luka was already an admitted Jordan Brand enthusiast.
Luka Doncic’s Nikes -ACB and Euroleague shoes
Before getting to the NBA, Luka was a Hyperdunk Low and KD guy, using many different 2017 Hyperdunk Low colorways and a wide array of KD 7 and KD 9 colorways that season.
As we mentioned, in this period Luka was signed to an endorsement deal with Nike. Many players from Real Madrid, even on their junior teams, have deals with Nike. This is despite the club’s official sponsor being Adidas. Nike realized they had to act quickly and sign the Slovenian star, who seemed destined for greatness since the age of 17.
Luka's 2017 Hyperdunks
Going into the 2021 season, it’s possible that Luka will choose Jordan Brand’s flagship model, the Jordan 35, but you never know. It would be nice to see some Dallas colorways for the Jordan 35, but to be honest, there’s a good chance Luka goes for a team or takedown model. Who knows, we might even see a signature Luka line. You never know.
Whatever he decides, it will be something for fans to look forward to. That, and seeing him dominate the league for a pandemic-shortened 72 game slate. Both would be good.