In an effort to raise awareness that women on average are paid 20% less than men in the United States, adidas partnering with LeanIn.Org and committing to equal pay for all of its employees.
April 10, Equal Pay Day, means that women had to work all of 2017 and until this day in 2018 to catch up to what men earned in 2017 alone.
While women on average are paid 20% less than men, Black and Latina women are paid even less. Thus, LeanIn.Org is partnering with businesses throughout 2018 to highlight the unfairness of the gender pay gap.
Its latest partners, adidas and Reebok, believe that through sport they have the power to change lives. “We’re proud to partner with Lean In to raise awareness,” said Karen Parkin, Chief HR Officer and adidas Executive Board Member, in a statement. “Equal pay matters, and by eliminating the gender pay gap, we can improve the lives of women and their families.”
According to the brand, adidas will be asking customers at its stores across the country — and on adidas.com — to think about the impact of 20% less. Shopping bags and purchase receipts will feature #20PercentCounts.
What will you be doing on Equal Pay Day to raise awareness?