Regardless of whether you agree with Matt Powell or not, he is the guy with the numbers and facts to back up what he says. Recently, Footshop Europe sat down with Powell at adidas’ headquarters in Germany to talk all about the sneaker industry.
If you’re at all interested in the business of sneakers and sportswear products, this is the interview for you. Matt Powell, Senior Industry Advisor of Sports at The NPD Group, is one of the world’s most respected authorities on the sneaker industry, and he has insights that you can;t get from just reading blogs and being a part of the culture.
In this interview, Powell discusses the differences in strategy between adidas and Nike, how limited collaborations usually don’t make money (and what brands can do to fix that), how much bigger Nike Inc. is than adidas, how skeptical he is of YEEZY products and their benefit to adidas, the resale market, how performance is dying and lifestyle is winning, and much more.
This interview is worth the listen so check it out below and share your thoughts in the comments. Let’s discuss.