New Curry 5 ‘Black/White’ Celebrates Both Sides of Steph’s Game
From thirty-foot-deep daggers made to look easy to up and under layups in traffic, Stephen Curry may have…
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Under Armour
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Reports Say Top Under Armour Marketing Exec is Going to Nike
Adrienne Lofton, senior vice president of global brand management at Under Armour, has recently resigned for an unspecified…
Under Armour HOVR SLK | First Impressions
Today, Under Armour’s new HOVR cushioning system is making its lifestyle debut in the HOVR SLK, which is…
Stephen Curry and Under Armour Present the 5th Annual SC30 Select Camp
The 2018 SC30 Select Camp will kick off on August 5 and it will be the first to…
Under Armour Introduces the HOVR SLK, a Lifestyle Shoe
Under Armour has officially introduced its first official lifestyle offering featuring the new HOVR cushioning system: the HOVR…
Under Armour Speedform Amp 3.0 | First Impressions
The SpeedForm Amp 3.0 is Under Armour’s latest trainer and it’s looking to fix the hangups of the…
The Under Armour HOVR Havoc Will Drop in Two Builds for Back to School
The Under Armour HOVR Havoc is the Baltimore brand’s latest basketball sneaker and it will finally bring the…
The Under Armour HOVR SLK is Officially Unveiled
Under Armour has finally officially unveiled the HOVR SLK, the brand’s latest sportstyle shoe, after it has been…
Under Armour Announces its UA Sport Wireless Train Headphones
After unveiling the limited edition ‘Project Rock’-branded JBL and Under Armour Sport Wireless Train Headphones in June, Under…
Under Armour and Celliant Get Serious About Recovery
Under Armour has announced, and launched, its newly formed partnership with Celliant, a company known for its extensively…
You Can Submit Your UA ICON Curry 5 Customs for a Chance to Win Prizes
Under Armour has unveiled its UA ICON Curry 5 ‘Hack of the Week’ contest. One lucky ICON user…
Under Armour Slingride 2 Updated with TPU Plate and Lower Price Tag
Once the $100 SpeedForm Slingride, UA’s Slingride 2 features a new knit, an added TPU plate, and a…
The Curry 5 ‘Grey/Gum’ Has Finally Dropped
After hitting Under Armour’s ICON customization platform earlier this week, the Curry 5 has now released in its…
Under Armour’s Latest Original Series “Home Court” Puts the Spotlight on Baltimore Basketball
Under Armour thinks it has a hit with its upcoming series Home Court: Baltimore.
‘Twisted Knit’ HOVR Phantoms and HOVR Sonics Have Dropped for the Whole Family
Earlier this week, we reported that Under Armour had a new ‘Twisted Knit’ pack coming for its flagship…
Stephen Curry and Under Armour Announce Fourth Asia Tour
This summer, Stephen Curry will be embarking on his fourth summer tour across Asia. This year, he’ll be…
New HOVR Phantom ‘Twisted Knit’ Pack Drops This Week
As summer rolls on Under Armour will be offering new takes on its top-tier runner, the HOVR Phantom.
You Can Now Customize the Curry 5 on ICON
Steph Curry’s fifth signature shoe, the Curry 5, has hit Under Armour’s customization platform with tons of options.