adidas Adds Four WNBA Stars to its Basketball Roster
Today, adidas beefed up its basketball roster with four WNBA stars.
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Nike Basketball Introduces the Blueprint | Outfitting You With the Perfect Pair of Hoop Shoes
Nike Basketball just introduced the Blueprint. It’s an algorithm that allows you to input your data so that…
Under Armour Athlete Anthony Joshua TKOs Klitschko
Saturday was a big night in the future of “the sweet science” — boxing — and we may…
ICYMI: Kelsey Plum Signs Multiyear Deal With Nike
Kelsey Plum, NCAA superstar and No. 1 pick in this year’s WNBA Draft, has inked a multiyear endorsement…
ESPN to Layoff Nearly 100 Employees, Targets On-Air Talent
After ESPN laid off nearly 300 people in October of 2015, the company beginning another round of layoffs. This…
Puma Nearly Doubles Net Earnings, Sales Exceed € 1 Billion in a Quarter, EBIT Rises 70% to € 70 Million
Puma has reported a fantastic Q1 of 2017 — for the first time in the brand’s history, sales…
PENSOLE Announces Footwear Design Summer Camps, Kicks Kamps, in China, Portugal, Canada, and the U.S.
PENSOLE Footwear Design Academy is going global. Yesterday, the academy announced that it will be running four separate…
Vibram’s Carrarmato Sole Goes Blue for its 80th Anniversary
Creator of the infamous FiveFingers articulated “toe shoes,” Vibram has been in the game for decades. To celebrate…
Nike Ease Challenge Winner is Officially Announced
Back in October 2016, the Nike Ease Challenge was announced by the Swoosh; it invited designers, engineers, makers,…
“B is for Baller: The Basketball Alphabet Book for Kids” Hits Kickstarter
If you wanted to teach your kids the alphabet and have them learn their basketball history at the same…
adidas and Major League Soccer Tap Parley for the Oceans for MLS Club Jerseys Made of Ocean Plastic
Yet again, adidas has partnered with Parley for the Oceans to create jerseys from Parley Ocean Plastic.
Paul Gaudio, adidas SVP of Global Creative Direction, Appears on the Adventures In Design Podcast
As adidas’ Global Creative Director Paul Gaudio is in charge of 650 designers. He has worked for the…
Nike’s Concentration at Foot Locker Dropped in 2016
According to SGB Media, only about 68 percent of Foot Locker’s sales came from Nike Inc. in 2016.…
Nike Lacrosse Defines the Future of the Game
A different type of game, a different type of energy, A different type of sport. That’s the outlook…
Reebok Unveils Cotton + Corn Sustainability Initiative for Plant-Based Footwear
adidas isn’t the only brand out here becoming more sustainable; Reebok, a subsidiary of the adidas Group, unveiled…
Under Armour’s Connected Fitness Segment Experiences Two Dozen Layoffs
After purchasing Endomondo, a fitness app, in 2015, Under Armour is now laying off around two dozen employees…
adidas Partners with Carbon for Futurecraft 4D, Footwear Made with Light and Oxygen
Innovation in footwear? Look no further than adidas. Last night, adidas unveiled the Futurecraft 4D; it uses Digital…
A Classic adidas Silhouette Tops the 10 Best Selling Sneakers of 2016 List
The results are in: according to research firm NPD Group, the adidas Superstar was the best seller by…