Yet again, adidas has partnered with Parley for the Oceans to create jerseys from Parley Ocean Plastic.
In an effort to raise awareness about the harmful impact of marine plastic pollution, adidas unveiled four MLS Parley club jerseys constructed from yarns containing Parley Ocean Plastic.
According to adidas, the kits will hit the pitch on April 23 in two matches: when New York City FC host Orlando City SC at Yankee Stadium, and when LA Galaxy faces off against reigning MLS Cup champion Seattle Sounders FC at the StubHub Center. The New York City FC vs. Orlando City SC match will be broadcast live on FS1 and FOX Deportes at 10:30 a.m. PT, while ESPN and ESPN Deportes will follow up the programming with the LA Galaxy vs. Seattle Sounders FC game at 1 p.m. PT.
“We are very proud to be working with a new partner in MLS and its participating teams to enforce the usage, messaging and awareness around the beauty and fragility of the Oceans,” said Michael Batz, adidas Vice President of Product, Global Brands, Soccer in a statement. “Our core brand belief is that through sport, we have the power to change lives and feel that MLS is an ideal partner to transport and establish this belief in soccer – connecting a global sport with meaningful desire to preserve the environment. It will be the first step to explore and expand future opportunities.”
After the Real Madrid C.F. and FC Bayern Munich Parley Jerseys debuted late last year, adidas and Parley have brought the initiative to North America for the first time. The upcycled marine plastic used to construct the jerseys is collected by Parley clean-up operations in the coastal areas of the Maldives and reworked into technical fibers. Thus, “For the Oceans” is featured on the back-neck tape detailing inside each jersey.
“Every second breath we take is generated by the oceans. And still, we are at war with the sea,” said Cyrill Gutsch, Founder of Parley for the Oceans, in a statement. “We are killing it off in rapid speed. Now is the time to negotiate peace with our life support and to invent our way out of this mess. Soccer can lead the way. It shows what we can achieve with the right balance of creativity, collaboration and technology. Let’s accept the oceans defense as our biggest challenge and protect the air we need.”
If you are unsure of how ocean plastic is affecting wildlife in the oceans, please see this German press release about four sperm whales that washed up dead with enormous amounts of plastic waste in their stomachs.