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Under Armour’s Connected Fitness Segment Experiences Two Dozen Layoffs

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After purchasing Endomondo, a fitness app, in 2015, Under Armour is now laying off around two dozen employees in its Connect Fitness unit.

According to The Baltimore Sun, the affected employees are located mostly in Copenhagen, where Endomonod was based.

“Under Armour has made adjustments to the Connected Fitness business to leverage operational efficiencies,” said the company in a statement to The Baltimore Sun. “This realignment is part of an ongoing strategic alignment to position the business for more consistent long-term growth.”

At the Curry One unveiling in 2015, Kevin Plank stated that Under Armour was as much a tech company as an apparel company. The brand entered the connected fitness market when it bought MapMyFitness, parent to the MapMyRun and MapMyRide apps, for $150 million in 2013.

According to The Baltimore Sun, two years later Under Armour invested another $560 million to acquire the creators of MyFitnessPal and Endomondo in order to releases its own app, UA Record. It’s safe to say that this isn’t the end of Under Armour’s Connected Fitness division, which is based primarily in Austin, Texas — the home of MapMyFitness — and San Francisco, California — the home of MyFitnessPal.

Under Armour has about 15,000 employees worldwide and has hired about 150 people since January, a company spokesperson said.

Related: Key Findings From Under Armour’s Connected Fitness Community

Key Findings Under Armour Connected Fitness Community 4

 

Source: The Baltimore Sun

1 comment
  1. It always sucks when I read about people losing their jobs to layoffs. Hopefully, they already have things lined up for the next move. Even tech sectors are increasingly finicky. The days of holding a 9-5 through retirement are few and far between.

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