adidas’ All Day Fitness App is Now Available in the U.S.
adidas said its 360-degree approach to fitness, an app called All Day, wouldn’t be here until summer. It’s…
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YouTube Red, sWooZ1e, and PENSOLE’s D’wayne Edwards Announce ‘Lace Up: The Ultimate Sneaker Challenge’
YouTube Red has teamed up with legendary television producer Ken Mok (America’s Next Top Model) and famed sneaker…
Management Changes at Under Armour Name New President, Patrik Frisk
Today, Under Armour announced that Patrik Frisk, former CEO of The Aldo Group, will become the company’s President…
Interview: Ernest Kim on Nike React and What it Means for the Future of Footwear
With Nike and Jordan Brand in New York to debut the brand new Nike React, I had the…
Under Armour and ESPN’s Jay Bilas Team Up for Five-Year Partnership
Under Armour announced Tuesday that it is partnering with ESPN’s Jay Bilas, a long-time basketball analyst, as an…
JBL and the NBA Team Up for the Pulse of the Draft 2017
It’s here! NBA Draft Day 2017!! The time of year when, no matter how terrible your team was…
Machine Gun Kelly Announces Partnership with Reebok Classic to Promote the Club C
Today Reebok Classic announced that yet another hip-hop artist will be joining the brand’s roster. This time, it’s…
Viceland: Does the Fashion Industry Discriminate Against the Poor?
The latest episode of The Business of Life is a serious panel discussion about what the fashion industry actually…
Under Armour CEO Releases Statement Regarding President Trump’s Paris Climate Agreement Exit
Under Armour CEO Kevin Plank released a statement expressing his disappointment with the Trump administration’s decision to withdraw…
Foot Locker and PENSOLE Open Registration for “Fueling the Future of Footwear” Design Competition
Today, PENSOLE footwear Design Academy, in collaboration with Foot Locker, has opened registration for its 2017 “Fueling the…
Reebok Classic Partners with Rae Sremmurd for Classic Leather Campaign
Today, Reebok Classic announced that Rae Sremmurd, a young world-famous rap duo, will be the new faces of…
Nike and BIKETOWN Introduce the BETRUE Bicycle Wraps
To accompany the recent BETRUE collection, BIKETOWN will feature two styles of rainbow wraps on sneaker bikes.
adidas Debuts ForgeFiber Technology on the AlphaBounce LTD
When adidas first unveiled the Futurecraft Biofabric prototype shoe at the end of 2016, we knew adidas was cooking —…
Under Armour Signs Baltimore Native Gervonta Davis, Puts Him on Hometown Billboard
Gervonta “Tank” Davis has signed a deal with Baltimore-based Under Armour. Now, he is the face people see…
Doping, Coercion, and Cover Ups – Inside Nike’s Oregon Project
The New York Times and The Times of London have been reporting on the Oregon Project, Nike’s elite…
Jasmine Sanders Partners with Reebok and Lady Foot Locker for Fashion Campaign and Collection
Today, Reebok announced that the brand is adding international supermodel, actress, and fitness maven Jasmine Sanders to its…
Under Armour is Now the NBA Draft Combine’s Official Outfitter
Only six teams remain in the Playoffs but all 30 NBA teams are preparing for next season at…
Under Armour Signs Olympic Runner Aisha Praught Leer
Further diversifying its athlete stable, Under Armour has signed Aisha Praught Leer, a Jamaican middle distance runner and steeplechase…