Today, Reebok Classic announced that Rae Sremmurd, a young world-famous rap duo, will be the new faces of the brand’s Classic Leather campaign.
The duo joins the ranks of Reebok partners like Gigi Hadid, Teyana Taylor, and Future. According to Reebok, the “hit makers” will spread a message of fearless style, nonconformity, and self-expression.
Since breaking out in 2014, Rae Sremmurd have gained millions of fans globally and the disdain of many hip-hop OGs. For many, brothers Swae Lee and Slim Jxmmi have become youthful and rebellious pioneers in style and popular culture.
“Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic, in a statement. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”
The Rae Sremmurd Classic Leather campaign launches this month with photography of trendsetters and influencers and a Classic Leather Truck activation. The Classic Leather Truck will spontaneously appear at cultural events throughout the year. It is a traveling block party that includes shoe customization, shoe cleaning stations, giveaways, and a VIP lounge.
The Classic Leather Truck will be in Williamsburg, Brooklyn at North 9th Street between Berry Street and Bedford Avenue Saturday, June 3 and Sunday, June 4 from 11:30AM to 7:30PM. Swae Lee and Slim Jxmmi will ride the truck thoughout New York before performing in the Classic Leather.
“When we were starting out, we had all these wild house parties in Tupelo, Mississippi,” said Swae Lee and Slim Jxmmi in a statement. “It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification — anyone can wear it, wherever you’re from, whatever your situation is.”
Did you expect Reebok to sign yet another hugely popular artist? Let us know.