Under Armour History
Under Armour was founded on September 25, 1996, by Kevin Plank. Plank at the time was a 24-year-old former special teams captain of the University of Maryland football team and started the company in his grandmother’s basement. Once Under Armour found success they moved to Tide Point, Baltimore.
Under Armour was created because Plank, who played football at the University of Maryland, wanted to upgrade the practice gear to improve performance and comfort for the athletes. The first innovation Under Armour became known for was a T-shirt made with a moisture-wicking synthetic fabric to be worn under the player’s pads that kept athletes cool, dry, and light.
Since then, Under Armour has become one of the leading athletic footwear and apparel brands in the world and signing such athletes as Stephen Curry, Tom Brady, Joel Embiid and even celebrities like Dwayne “The Rock” Johnson.