Jordan

Latest Jordan Reviews

Jordan Why Not Zer0.4

Jordan Why Not Zer0.4

The Jordan Why Not Zer0.4 is Russell Westbrook’s fourth signature shoe and continues his wild shoe style choices with the initial Upringing colorway. After not liking the Why Not Zer0.3 (specifically the traction), Chris dives into the fourth Westbrook model and finds some details that have him feeling optimistic about its potential on court performance.

Jordan Delta Breathe

Jordan Delta Breathe

The Jordan Delta Breathe is a new casual lifestyle model from Jordan Brand that’s similar to the Jordan Proto-React from almost 2 years ago.

Air Jordan 9 University Blue

Air Jordan 9 University Blue

The Air Jordan 9 University Blue is a new colorway featuring OG style colorblocking that invokes all the nostalgia from rewatching Space Jam again and again on the family VCR. Releasing on December 5, 2020, the Jordan 9 University Blue also features glitter embedded into the black rand that snakes down the heel and along both sides of the shoe.

air jordan 1 og high co.jp midnight navy 2020

Air Jordan 1 OG High CO JP Midnight Navy 2020

The Air Jordan 1 OG High CO JP Midnight Navy 2020 is a rerelease of a popular 2001 Japan exclusive. How are the materials and build quality of this retro? As always, Chris gives his unfiltered thoughts on everything from the box to smallest details on the shoe. Watch the video above and enjoy the show.

Jordan Air Cadence Smoke Gray Halloween 2020

Jordan Air Cadence Smoke Gray

Happy Halloween to the entire WearTesters family! Today’s video is a detailed look at the Jordan Air Cadence Smoke Gray along with some Halloween surprises. The Air Cadence is a runner-inspired lifestyle shoe from Jordan Brand. Previously, Chris reviewed the vast gray/white version of the Air Cadence. In that video, he explained which colorway of the Air Cadence he really

Air Jordan 1 Mid

How Good is the Air Jordan 1 Mid?

How good is the Air Jordan 1 Mid? It’s a subject of heated debate in the sneaker community. Some sneakerheads hate the Mid with a passion. Others will cop them if the colorway and materials are right. Which one are you? Which one is Chris? Find out in our video about the oft-maligned but historically relevant Jordan 1 Mid.

Jordan Basketball Shoes

Jordan Why Not Zer0.4

Jordan Why Not Zer0.4

The Jordan Why Not Zer0.4 is Russell Westbrook’s fourth signature shoe and continues his wild shoe style choices with the initial Upringing colorway. After not liking the Why Not Zer0.3 (specifically the traction), Chris dives into the fourth Westbrook model and finds some details that have him feeling optimistic about its potential on court performance.

Air Jordan 9 University Blue

Air Jordan 9 University Blue

The Air Jordan 9 University Blue is a new colorway featuring OG style colorblocking that invokes all the nostalgia from rewatching Space Jam again and again on the family VCR. Releasing on December 5, 2020, the Jordan 9 University Blue also features glitter embedded into the black rand that snakes down the heel and along both sides of the shoe.

Jordan React Elevation

Jordan React Elevation

The Jordan React Elevation is a (very) under the radar Jordan Brand performance basketball shoe that recently began appearing at various retailers. WearTesters team member Jalique Gabay was able to purchase a pair and has them in hand for a detailed look and review.

Air Jordan 34 Low | Detailed Look and Review

The much anticipated Air Jordan 34 Low is now available. Does it continue the performance legacy of the Air Jordan 34 and the Air Jordan 34 SE? You’ll have to watch Chris’ detailed look and review to find out. Nowadays, a lot of basketball players prefer low tops. The late Kobe Bryant changed the way many people thought about low

Jordan Westbrook One Take | Detailed Look and Review

The Jordan Westbrook One Take asks the sneaker world a very interesting question. Can a take down model be better than the signature shoe it’s based on? That’s right, Russell Westbrook has officially joined the ranks of players with multiple sneaker models in his signature line. And the two models are really similar. We don’t know how close they play

Stanley Tse Performance Review: Jordan Jumpman Diamond Low

Long before the Jordan Jumpman Diamond, Team Jumpman models were considered a thing of the past. Not anymore. Over the past year or so, Jordan Brand has been coming up with budget-friendly models that do more than just sit on shelves, they perform. The traction of the Jordan Jumpman Diamond Low is interesting. It utilizes a multidirectional diamond and herringbone

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Jordan Brand History

 

It’s crazy to think that the Jordan Brand almost didn’t happen. Can you imagine Michel Jordan rocking Adidas? If had been up to MJ at the time, that’s what would have happened.

When the GOAT was entering the league and fielding sponsorship offers, Nike was pretty low on his list. At the time, Nike was a struggling running shoe brand on the mend, concentrated on reinventing itself as a company for sports superstars. 

Jordan really wanted to sign with Adidas, but the German sneaker brand wasn’t able to put together an offer as the company was undergoing a leadership shift at the time. 

Converse also tried to bring MJ on board. Mike had rocked Converse in college playing for UNC (University of North Carolina) and was already familiar with the brand and what it brought to the table. But Converse already had several NBA superstars signed and Magic Johnson and Larry Bird were the faces of the brand. Converse made an offer, but apparently Michel wasn’t impressed and felt he would be just another basketball player on their already stellar roster of sponsored athletes. 

Still, Michel wasn’t sure about signing with Nike. Even after Nike offered MJ $500,000 a year for five years, Jordan took the offer to Adidas and to see if the brand could get “anywhere close” to the offer. But Adidas turned him down. Hindsight is 20/20, but it’s still crazy to think Adidas passed on Mike.   

Nike became Jordan’s best option by default and it ended up being a match made in heaven. Nike wanted to build an entire “brand inside the brand” around Jordan and his superhuman ability to dunk.

The Air Jordan I was released in April of 1985 and they were an instant hit. By May, Nike had sold $70 million worth of the shoes. INSANE. By the end of the year, Air Jordan had made Nike more than $100 million. Phil Knight, Nike’s co-founder, summed up the success of the Air Jordan 1’s as “the perfect combination of quality product, marketing, and athlete endorsement.”