Reebok

Latest Reebok Reviews

Reebok Question Kobe Alternate

Reebok Question Kobe Alternate

The Reebok Question Kobe Alternate is a new retro release of a Kobe Bryant PE worn during his sneaker free agency between his time at

Boktober Came Late

Boktober Came Late

We didn’t really celebrate Boktober, Reebok’s yearly takeover of October, on the site or channel this year. But we should have. Recently, Chris received a

Reebok JJ IV Featured Image

Reebok JJ IV Performance Review

Reebok may have left the performance basketball world behind, but they’ve never stopped creating performance footwear. Recent examples of Reebok’s performance prowess include the Nano

Reebok JJ IV

Reebok JJ IV

A full review of the The Reebok JJ IV. this sneaker is JJ Watt’s 4th shoe with Reebok. This model draws inspiration from the Reebok Question, especially the color blocking, and packs hidden surprises.

Reebok Question Crossed Up Step Back

Reebok Question Crossed Up Step Back

The Reebok Question Crossed Up Step Back is the second Reebok Question x Adidas Harden collaboration. The first Question x Harden, entitled OG meets OG,

Reebok Basketball Shoes

Reebok Running and Training Shoes

History of Reebok

Reebok was founded in 1895 by a man by the name of Joseph William Foster at the age of 14.

Reebok started in Joseph’s bedroom above his father’s sweet shop in Bolton, England, where he designed some of the earliest spiked running shoes ever.

The company was successful and was eventually founded with the name ‘J.W. Foster’ in 1900. When Joseph’s sons joined the company, it would be renamed J.W. Foster and Sons.

The company’s running pumps slowly became famous among athletes. Because of the company’s innovations and the development of the running spikes, the running pumps appear in the book, Golden Kicks: The Shoes that Changed Sport

The company’s footwear was made famous by 100m Olympic champion Harold Abrahams (who would be immortalized in the Oscar-winning film Chariots of Fire) during the 1924 Summer Olympics held in Paris.

In 1958, two of the founder’s grandsons, Joe and Jeff Foster, formed a parallel company by the name of “Reebok”. The name is Afrikaans for the grey rhebok, a type of African antelope. Then in 1979, an American businessman, Paul Fireman, took notice of Reebok. Fireman negotiated a deal to license and distribute the Reebok brand in the United States. The division was called Reebok USA Ltd. By 1981, Reebok reached more than $1.5 million in sales.

In August 2005, Adidas acquired Reebok as a subsidiary.