Under Armour Unveils UA PDX, a 70,000 sq ft Innovation Center
Under Armour opens its doors to a new campus for footwear innovation.
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Russell Westbrook is Now the Highest Paid Jordan Brand Athlete Ever
Russell Westbrook is going to be a Jordan Brand athlete for a long time.
adidas and NHL Unveil New adizero Authentic Pro Hockey Jerseys
Fans of hockey rejoice! adidas and the NHL have announced new adizero Authentic Pro Hockey Jerseys for all 31…
Jordan Brand Hits the Gridiron with Huge Showcase of Air Jordan 13 PE Cleats
The brand built on the iconic moments Michael Jordan brought to basketball will be using a different sport…
Nike to Layoff 745 Workers from its Oregon HQ
According to the Oregonian, Nike will lay off 745 workers from its Oregon location by the end of September.
The Warriors Owe the City of Oakland $1 Million, and the Team Hasn’t Paid
After bringing another Larry O’Brien Trophy to Oakland, the Golden State Warriors and the Bay Area were standing…
Tiffany Beers Isn’t Mentioned in Nike’s Recap of Creating and Testing the HyperAdapt 1.0
Tiffany Beers, formerly the Engineering Director at Nike, was an integral part of the HyperAdapt 1.0 project and…
Nike Promises Custom Shoes in 90 Minutes with Nike Makers’ Experience
By invite only, Nike friends and family and select Nike+ members will have the opportunity to experience custom…
This Footwear Company Just Donated $1M to Harvey Relief Efforts
Across the country, citizens and entities everywhere are uniting in their efforts to aid victims of Hurricane Harvey’s…
Under Armour Introduces New #WEWILL Campaign
Today, Under Armour announced the evolution of its previous campaign “I WILL.” The new “#WEWILL” campaign is dedicated…
Samsung’s New Gear Fit2 Pro Wearable Ships with Under Armour’s Connected Fitness Apps Pre-Installed
Yesterday, at IFA Berlin 2017, Samsung unveiled several new wearables, including the Gear Fit2 Pro and Gear Sport,…
A Kyrie Irving Character, Uncle Drew, is Getting His Own Movie
Arguably one of the most esteemed basketball commercial series ever, the “Uncle Drew” spot from Pepsi, will soon…
Foot Locker and adidas Launch ‘Summer of Harden’ Digital Campaign
NBA All-Star James Harden has linked with his sponsor adidas and footwear retailer Foot Locker for a brand…
adidas and Georgia Tech Announce Six-Year Partnership
adidas has added yet another top university in the USA, the Georgia Institute of Technology, to its roster…
Under Armour CEO Steps Down From President Trump’s American Manufacturing Council
After Kenneth C. Frazier, CEO of Fortune 500 pharmaceutical company Merck, stepped down from President Trump’s American Manufacturing Council,…
The Nike SNEAKRS App Launches in Europe
Today, Nike announced that the SNEAKRS App (notice the name change from SNKRS) is now available in Europe, allowing…
Under Armour Signs Mavericks Rookie Dennis Smith Jr.
In what will be the steal of the 2017 NBA Draft, the Dallas Mavericks solidified their scoring point…
Damian Lillard Confirms Boost Will Not Be Coming to His Signature Line
Damian Lillard has vision for his sneaker line, and unlike many athletes before him, he’s sticking to a…