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Tiffany Beers Isn’t Mentioned in Nike’s Recap of Creating and Testing the HyperAdapt 1.0

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Tiffany Beers, formerly the Engineering Director at Nike, was an integral part of the HyperAdapt 1.0 project and the 2016 Nike Air Mag. And yet, she isn’t mentioned once in Nike’s recap of creating and testing the HyperAdapt 1.0.

Tiffany Beers, Senior Innovator at Nike from June 2012 to June 2017, transitioned into her role as Nike’s Engineering Director in June of 2017 before leaving just two months later for automaker Tesla, according to her LinkedIn profile. She lead large product teams from concept through to production, as well as influenced a smaller team to make Nikes greatest innovations.

She was an integral part of the Nike HyperAdapt 1.0 and the 2016 Nike Mag, and at least partially responsible for fan-favorite sneakers like the Nike Air YEEZY, Coraline Dunk, Paranorman Foamposite, and Paranorman Air Raid.

You can read Tinker Hatfield’s entire recap of the HyperAdapt 1.0 testing process at Nike here.

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Images via Nike

  1. Nike is gonna do Nike! If you ain’t about that Nike life, Nike ain’t ’bout you! What a fucked up way to be, ‘eh? It’s one of the reasons that I want to see a blowtorch taken to anything Nike related, and that includes Nike Talk.

  2. That’s just business when you switch companies. For all we know that could’ve been mandated by Tesla. Granted they’re not even competitors, but I always thought it was a given in the professional world.

    I got clothing with my past company’s branding. I don’t think they give a crap, but there’s that liability that I am representing my past company if I wear their branded clothes in public. If something goes south, people are free to make that connection to the brand on my clothes, and possibly see them in a negative light.

    Like I said, it’s just business. Maybe Nike and Beers are on cool terms, but professionally they cut ties.

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