Foot Locker Unveils New App Launch Reservation Procedure

Foot Locker Inc. unveiled a new launch procedure today. Like the Nike SNKRS App, and Nike’s raffle release system, The Draw, the new Foot Locker release procedure will take place within an application on a smart device.

The new launch procedure will save customers the time of having to go to the store early in the week before a release, and only make them go to the store on release day when it is time to purchase their pair. As the release date for the next pair of shoes you want to grab approaches, simply search the shoes in the app and click on “Release Procedures.”

There are three types of launch procedures: First Come, First Serve, Sweepstakes aka Raffles, or the newest, App Launch Reservation. If there is the option for App Launch Reservation at your desired location, you may then select your desired size to purchase. You may then apply “Head Starts,” such as being a VIP Member, a Platinum VIP member, or checking in at the store. Once your countdown clock hits zero, you may then see the outcome of your App Launch Reservation. Upon confirmation, you head to the store assigned to pick up your pair of shoes, on release day, in the size requested. In store, you must present the unique code given to you in the app confirmation.

Currently, the new App Launch Reservation procedures are being piloted by Tampa, Florida, for the Air Jordan 11 Low ‘Varsity Red’ release on June 4. Following the pilot, the new procedures will spread to other Foot Locker, Champs Sports, and Footaction locations around the United States. Take a look at the press release from Foot Locker here.

What do you think of the updated release system? Do you think this will be better than the current in-store raffle system? Should all Foot Locker stores use this procedure for releases? Let us know in the comments below as always.