The ‘I’m Here to Create’ series highlights real stories of authentic female athletes from around the world who embrace creativity to tackle challenges, defy conventions, express themselves, and fuel experimentation all in the name of sport.
The unscripted films are seen through the eyes of female athletes and pull content straight from their social media platforms, showing how they bring their own definition of creativity to sports. The films are part of adidas’ Sport16 Initiative.
‘I’m Here to Create’ is airing now globally in more than 50 countries and will be featured during key sports and culture moments including UEFA Champions League, The GRAMMYs, the BRIT Awards and the Oscars, among others.
The ‘I’m Here to Create’ films bring attention to many different female athletes that are, and have always been, completely underrepresented within sports and media. Check them out below and leave your thoughts in the comments below.
Professional Rock Climber Sasha DiGiulian
Professional rock climber and full-time student at Columbia University, Sasha was the first American woman to climb one of the hardest grades in the world: 9a. At 5’2” and 105 lbs., she is one of the smallest professional climbers in the game – but she transcends physical limitations with strong self-belief and by training her mind to visualize her climbs and create her own path.
Global Tennis Star Ana Ivanovic
Growing up in a war-torn country, Ana never accepted the fate put right in front of her. Through invention and adaptation she found creative ways to keep her tennis training on track – eventually becoming a global icon in the sport of tennis.
Supermodel/entrepreneur Karlie Kloss
Supermodel, entrepreneur, student and coder, Karlie’s ventures are varied and many. Whether through charity, business, content, modeling or fitness, Karlie employs her creativity and unique vision to pursue her passions, proving there’s much more than meets the eye.
Yoga Star Adriene Mishler
Adriene has taken a thousand year old practice and reinvented it for the modern, digital world by changing how it is accessed. Adriene breaks boundaries – both physical and financial – by taking yoga out of traditional studios and giving it to whoever, wherever they are, for free.
Photos via adidas
