Nike Elite Digital Ink Sock debuts with high-definition graphics and vivid colors… will put out of business the independent Nike Elite Sock printing companies?
Press Release:
As footwear design innovation progresses, new materials and construction methods are used to make products lighter, more durable and breathable. This progression not only leads to better performance, but also increases aesthetic appeal, offering more color and print options than ever before. Keeping pace with footwear, Nike Basketball enhances sock design with the new Nike Elite Digital Ink printing process; a proprietary system of creating socks that are as vibrant as the sneakers they are paired with.
LEGACY
In 2010, Nike Basketball first introduced the original printed Nike Elite Sock with a galactic graphic connecting to the “Galaxy” Nike Foamposite One. Nike continued to investigate innovative printing technologies and after four years of testing and design, developed the new Nike Elite Digital Ink printing process.
NEW PROCESS
The Nike Elite Digital Ink printing process gives Nike designers the power to emblazon the Nike Elite sock with high-definition graphics and a myriad of vivid colors free of image distortion or fading. The process also maintains the performance benefits of the Nike Elite Sock – sweat-wicking, support and impact protection.
CMYK KICKS THINGS OFF
The Nike Elite Digital Ink sock will debut in the “First Edition” colorway, which celebrates the CMYK printing process and the four most popular ink colors used in most color printing – Cyan, Magenta, Yellow and Key (black). A variety of initial printing styles are represented, including drip effects, distortions, geometric patterns and typeface. Only 2,014 pairs will be available.
Following this initial launch, Nike Basketball will roll out a number of Nike Elite Digital Ink socks linked to new footwear drops and special moments.
The Nike Elite Digital Ink “First Edition” Sock will be available in limited quantities exclusively at nike.com beginning June 21st.
some sort of response to adidas’s zx flux customization ideas maybe?
I thought it was more of a response to the people that resell Nike Elites with graphics on them. Why else would they make the process proprietary? I’m sure Nike wouldnt mind someone selling custom socks but advertising them as custom Elite socks might get Nike to put an end to it. Just my thoughts, could be way off base though.
cool