Is the sneaker climate changing yet again? Here are my thoughts on the latest adidas Yeezy 700 release.
I was able to add to cart and checkout without issue for the adidas Yeezy Boost 700 in the ‘Mauve’ colorway so I decided to give the shoe a try.
While there are still plenty of people ‘beasting over Yeezy-branded footwear by adidas, the shoe sitting is an interesting look. This is the second release in a row where pairs sat for days after its release. In some cases, I believe the shoes were pulled to make it look as if they sold out in order to later restock them (an effort to maintain the brand’s buzz).
It’s an interesting time in the sneaker world because you’re either into kicks or you’re into the hype. And there doesn’t seem to be much room for in between. Resellers can’t make a profit off the shoe which means adidas isn’t selling through. Higher production numbers, unappealing colorways, loss of interest, politics, the $300 price tag…all of these could be a factor to the decline of the Yeezy brand.
One thing I find interesting is that the product being made is good. The materials are nice and the comfort is there. Aesthetics are subjective — everyone will have a different opinion on that — but the build quality and craftsmanship are all here (and for $300 they should be).
Are sneakers really on a downward spiral or is there just too much to consume? With releases nearly happening on a daily basis, is there more product than there is demand? Sneakers used to be a once-a-year purchase for most and now they seem to be a several-times-a-week type of thing.
Leave your thoughts on the adidas Yeezy 700 ‘Mauve’ down below along with your thoughts on the current climate of the sneaker scene. With resale value dwindling are more of the new generation losing interest and moving onto streetwear? Are declining basketball sales an accurate indication that the game is being played by less people? Perhaps it is more an indication that there is too much product being made in general and it’s an unrealistic expectation to sell through every make and model.
We’d love to hear your thoughts.