If you’ve only been following hyped releases for the last year or so, you’d be forgiven for assuming New Balance sneakers have always been the fashion powerhouse they are today. In reality, this new found love for New Balance is a far more recent phenomenon.
The brand always had success in their niche of stability-focused running shoes and collaborations. They’re also currently on a running hot streak producing models like the New Balance FuelCell TC. But New Balance hasn’t quite struck a chord with sneakerheads or fashion-forward folks like they are today.
To really wrap your head around New B’s meteoric rise, our friends at SoleSavy and writer Alex Wong have published a great article about the brand’s resurgence in popularity as well as their storied history. With New Balance gaining traction in the world of hyped footwear, it may not be long until we see New Balance fans become as common as adidas fans at the height of UltraBoost hype just a few years ago.