There’s a good chance that you’ve heard of Ronnie Fieg, founder of the Kith empire, and it’s likely you know he has a project with LeBron James dropping soon.
Named the 2017 “Collaborator of the Year” by Footwear News, Fieg has taken his brand to impressive new heights. Kith seems to reveal another unexpected and insane collaborative project month after month. From sportswear lines with adidas, luxury winter gear with Moncler, and even wild collabs with…Spongebob Squarepants, it’s safe to say that Fieg and his team are doing something special.
At the Kith fashion show at NYFW, the brand previewed a Nike footwear collection with none other than the king himself, LeBron James. Ronnie Fieg aims to tell genuine and compelling stories with his collabs. For this specific project, the objective was to capture the essence of his James’ upbringing, along with his commitment to excellence.
Today, Kith offered an inside look at the process of what it is calling the “Long Live the King”(LLTK) project. On the Kith blog you will find an extensive gallery of photos and videos that display everything from blueprint sketches to mood boards and final product shots.
The Kith x LeBron James collection will feature different renditions of the LeBron 15. Each sneaker is a combination of premium Nike materials with a luxury Kith aesthetic (and zippers). Keep an eye out on all Kith accounts — the release date for the collection is still unknown but you can expect it to sell out instantly.
Be sure to check out the entire LLTK Journal over at Kith.
Where does this collaboration rank in Kith’s six-year timeline? Let us know in the comments below.