Yesterday, Reebok and youthful rapper Lil Yachty solidified their partnership with a fashion and music experience in New York.
To celebrate the brand’s ‘Always Classic’ campaign, Reebok hosted an evening representative of the eclectic style that created the Workout Plus back in 1984. When the shoe came back in 1987 with the build many know and love today, the Workout Plus changed the landscape of what “fitness” shoes could be — both in the gym and on the streets.
Hosted at Manhattan’s Classic Car Club, guests were treated to an archive experience that visualized the history of the storied silhouette over its lifespan. James Hardaway, Director of Product Marketing at Reebok, lead guests through the interactive display and shared how, in the late ’90s, he brought the Hot Boys custom Workout Plus colorways for a video shoot. Shortly thereafter, the Reebok put an an icy ripple (sawtoothed) outsole on the shoe and it took off in the South.
In 2018, the Workout Plus is still bridging gaps in culture; it’s relevant as ever now that everything from the ’90s is hot again, and it’s been selling since before the ’90s. This became evident with the fashion presentation put on by Rox Brown and members of Lil Yachty’s Sailing Team. Brown dressed the performers in an old school performance sneaker, the Workout Plus, and staples from the ’90s like track pants and jackets.
The event’s headlining act, a globally livestreamed Lil Yachty live show, was preceded by a dance performance by Atlanta-based duo Meechie and Toosi that got the crowd turnt up. The Bronx’s very own Remy Ma and rising fashion stars Sharina Gutierrez Kendra Bailey, Gitoo, and Kalysse Anthony were also in attendance.
The Reebok Workout Plus is available in several different builds at Eastbay.com and Reebok.com. Look for Lil Yachty to support the sneaker well into Reebok’s SS18 Always Classic campaign.