Puma’s social media outlets have been on fire lately, and the company is now deciding to use its platforms to benefit an excellent cause with #THIRDSALUTE.
Called ‘#THIRDSALUTE’, Puma is launching a social media campaign designed to generate funds for charities that promote universal equality and human rights. Puma’s front runner for the campaign is none other than former Olympic champion Tommie Smith, who famously raised his fist in protest after winning Olympic gold in order to draw attention to human and civil rights 50 years ago today.
Earlier today, Puma shared an image of Smith giving the same salute today. The company has promised that for each picture posted with the hashtag ‘#THIRDSALUTE’ on Instagram and Twitter, it will donate $1 (and up to $100,000) to the American Civil Liberties Union (ACLU). Puma is also encouraging those who participate to donate as well in an effort to firmly support human rights and global equality.
If you’re interested in participating, all you need to do is share an image of yourself performing Smith’s iconic salute and tag your photo with #THIRDSALUTE. If you wish to donate yourself, please follow this link, which takes you to Puma’s fundraiser on the ACLU website.