Nike just officially unveiled the first auto-lacing performance sneaker — the Nike Adapt BB.
The Nike Adapt BB brings auto-lacing in performance footwear to fruition.
Nike has claimed that shoelaces are an invention that dates back to 3500 BC and as such, laces were well overdue for an upgrade.
The Adapt BB introduces an intricate lace engine that neatly closes around your entire foot. It’s able to remember your foot and its shape with the paired app — this is also how the auto-lacing is controlled. With everyone’s foot shape being different and everyone’s idea of a “perfect fit” being different, the Nike Adapt BB is supposed to store the data it finds throughout your wearing experience to remember just how tight or loose you prefer your footwear — not just in one setting however, but in different situations like warm-ups, gameplay and while resting on the bench.
I say this regularly; there is not one shoe made for everyone, but there is a shoe out there made for you. However, Nike is trying to change that with this auto-lacing sneaker. If you’re able to find a shoe that can personalize the fit — for anyone wearing it — then Nike has finally made countless dreams come true: a custom shoe for everyone.
Tech specs for the shoe include the power-lacing system, a Cushlon midsole, multi-directional traction and a knit upper. For those concerned about the single cord lacing and its durability, Nike has stated the “tensile strength of the underfoot lacing is able to pull 32 pounds of force (roughly equal to that of a standard parachute cord) to secure the foot throughout a range of movement.”
If you thought the Air Jordan 33 was cool, then we’re curious to know your thoughts on these.
The Nike Adapt BB will retail for $350 and is available starting February 17.
Images via @tsestanley23