Tomorrow, the Golden State Warriors will hoist their third NBA Championship trophy for fans in the Bay Area. The same day as the parade (which drew over 1.5 million fans in 2017), Under Armour will host a pop-up to showcase a virtual world called “Steph VR” and release new Curry 5 colorways.
Stephen Curry and Under Armour will invite fans to check out “Steph VR,” an immersive art piece and cinematic feature developed with Samsung Gear VR and powered by Oculus, at its pop-up. The presentation should bring Steph’s victory to life.
Moreover, limited pairs of never-released Curry 4 Lows from the ‘Color Pack’, the Curry 5 ‘Copper’, Curry 5 ‘White’, and World Championship t-shirts will be available exclusively at the pop-up tomorrow. There is no official word on whether these releases will be available online at a later date.
According to Under Armour, Stephen and his teammates would drop a penny in a bucket every day in college. The small, daily act signified the importance of adding value and getting better each day. Thus, the Curry 5 ‘Copper’ features a striking copper midsole with copper accents. It rides atop a semi-translucent outsole.
The second Curry 5 releasing at Under Armour’s pop-up tomorrow is inspired by Steph’s transformative impact on the game of basketball. Since reconfiguring his jumper in high school, Curry has sacrificed, transformed, and evolved to become the three-time champion he is today. The Curry 5 ‘White’ features a triple white build with iridescent accents and rides atop a gum-like semi-translucent outsole.
Finally, the Curry 4 Low ‘Color Pack’ will be available for purchase in very limited numbers at the pop-up. Pieces of the pack have been seen on the feet of UAA high school basketball players and now, the public will be able to indulge in the candy-inspired collection.
Will you be checking out Under Armour’s pop-up tomorrow after the parade? Let us know in the comments below.
Location: Rooftop @ 1500 Broadway, Oakland, CA
Hours: June 11 from 2:30 PM — 8 PM & June 13 from 11 AM — 7 PM
Curry 5 ‘Copper’
Curry 5 ‘White’
Curry 4 Low ‘Color Pack’
Source: Under Armour