Jordan Brand Announces Partnership with Paris Saint-Germain

This Jordan — PSG partnership was a long time coming.

From the Jordan Bastille store opening in 2016 to the partnership with the French Basketball Federation, Jordan Brand has been a growing presence in Paris for numerous years now, making the brand’s partnership with a football club, Paris Saint-Germain (PSG), feel entirely appropriate.

jordan paris saint germain phantom vsn

The Jordan x PSG collection will include two special edition match kits in the forms of footwear and apparel. The kits are built on a Nike Vaporknit Match chassis and feature clean black and white colorways with red accents that will be used as the club’s third and fourth kits. The goalkeeper kit comes in bold Infrared, a nod to one of Jordan Brand’s heritage colors.

air jordan 5 paris saint germain

The footwear pieces include an Air Jordan 1 ‘Paris Saint-Germain’, Air Jordan 5 ‘Paris Saint-Germain’, and the Jordan Brand x Paris Saint-Germain Phantom VSN for the pitch.

Perhaps the partnership is best summarized by the Jumpman himself. “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit,” said Michael Jordan. The partnership is Jordan Brand’s latest attempt to extend its influence in Europe as it continues to expand its global outreach.

air jordan 1 PSG

“The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation,” said PSG’s president Nasser Al-Khelaifi. “We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs. We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach.”

The Jordan Brand x Paris Saint-Germain collection releases on September 14. The club will debut its Jordan Brand kit on September 18 during European competition. Nike has noot announced pricing information.

air jordan 5 PSG

paris saint germain jordan brand

paris saint germain jordan brand

 

 

Source: Nike News

One Comment

  1. I think it’s a real clever move of Jordan Brand to do a collab with a European Football club. They should do much more things like that. For instance with FC Barcelona, Manchester United and other big clubs that are affiliated with Nike/Jordan. Football is world wide far more popular than any American sport. So this way Jordan can do something to it’s declining figures on the American market, by increasing it’s popularity on other continents.

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