Commissioned by Nike to promote the SF-AF1 Mid, artist and mask maker Freehand Profit developed new sneaker helmet designs that are currently on display at Nike SoHo.
Every mask and helmet design delivers an urban utility and militaristic vibe to it. Additionally, the leather and nylon from the sneakerboots gives the masks unique and premium textures.
“Did something here that I said I wouldn’t do. For the first time there are multiple pieces made from the same color way,” said Freehand Profit in a statement. “I’ve danced with that line, making multiple masks from a single pair of sneakers. And of course I’ve used multiple pairs on a single mask. It was time for me to break my own taboo. The reason I made that rule was so that folks couldn’t ask me to remake a mask. I didn’t want to get bogged down redoing the Black Cement 3 over and over. It was meant to uphold originality. And if you look at the new “doubles” you’ll see originality wasn’t sacrificed in any way. All four flight helmets are unique and it’s pretty obvious when you put them next to each other.”
Freehand Profit delivered eight masks in eight days, and he delivered big time. His utilization of nearly every part of the shoes, and his use of the zippers and laces, showcase creative juxtapositions that make each mask unique and incredibly performative.
You can check out all of the gas masks and flight helmets at Freehand Profit’s website.
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Wow, what a milestone! I have been so anxious to share this with y'all. I'm sure a lot of you know just how much this means to me. About 7 years ago, during my #MASK365 project, I created my first #sneakermask. 162 one of a kind masks later I've been blessed with the opportunity to work with @Nike to create 8 unique sneaker masks and flight helmets out of SF AF1 Mids. If you're in NYC in September make sure you stop by #Nike #SOHO for a look at my newest creations. Big thanks goes to the whole crew who made it all come together, so much work went into this and it was a pleasure to be a part of the experience. Keep grinding, take flight… or as we say in the Fat Chance Crew… Stay muddy, get fly. #FreehandProfit
Images via Freehand Profit