Footaction has launched its “No One Way” campaign for back to school and enlisted creative directors from cities that drive culture forward including Sheck Wes (New York), Justice of LVRN (Atlanta), Cary Fagan (Houston), and Theo Martins (Los Angeles).
Beginning today — and continuing throughout the month — consumers will be able to shop lookbooks curated by each creative that show off their personal aesthetic. The curated looks and the lookbook products, which are available at Footaction.com and select Footaction stores, will offer inspiration for those looking to get fly come back to school.
“It’s a cool opportunity to partner with Footaction and be a part of this movement,” said rapper and designer Sheck Wes, a Harlem native. “Us youth are the ones steering the culture and I want to empower kids like me to prize their own creativity and self-expression.”
Footaction and LVRN (Love Renaissance, you may remember the group’s Reebok 3:AM collaboration) kicked off in-store experiences for customers in Atlanta — and even hosted a casting call for three lucky winner to join the campaign. Three more in-store events will be hosted with Theo Martins in Los Angeles, Cary Fagan in Houston, and Sheck Wes in Brooklyn.
“Footaction’s ‘No One Way’ campaign represents the determination to stand out and blaze your own path,” said Ken Side, Vice President and General Manager for Footaction, in a statement. “We are thrilled to be working with emerging creators…they are driving what’s next in men’s style through the youth and hip-hop culture that shapes it.”
You can follow the conversation on socials with the #no1way. Let us know what you think about some of the curated looks in the comments below.
Images courtesy of Footaction