The Air Jordan 12 Low Super Bowl or Black/Metallic Gold is doing some subtle storytelling so Jordan Brand doesn’t have to pay license fees. Just like all those commercials that say “Big Game” instead of Super Bowl. But it’s just weird in this case because all Jordans sell out right now without any fake storytelling. And to top it off, Jordan Brand doesn’t even mention the story in the online product description.
So why do we need forced references to Tampa Bay, post championship confetti, and the NFL championship trophy when Jordan has no connection to the city or the Super Bowl? Are they trying to remind us they sell cleats?
You just don’t need that stuff to sell new Jordans. Or…maybe you do when the materials are like these.
Click play above to watch Chris’ complete thoughts on the ridiculous storytelling, the strange materials, and the Air Jordan 12 Low as a performance model.
What’s in the video?
In the video, Chris provides detailed information from all the usual categories, providing the in depth information you need. He supplies expert level opinions on the materials, cushioning, traction, support, and fit.
Let us know your opinion on the Jordan 12 Low Super Bowl on YouTube or Twitter.
Watch the full video by pressing play above or by clicking here to watch on YouTube.
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How to Buy the Air Jordan 12 Low Super Bowl
The Air Jordan 12 Low Super Bowl will be available for $190 on February 6, 2021 at Nike and boutique retailers such as Phenom.
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