2017 is going to be a big year, and it looks like adidas will be carrying the momentum it built in 2016 into 2017. Sneakersnstuff co-founder Erik Fagerlind has confirmed there will be new Parley for the Oceans x adidas releases in spring of 2017.
Eric Liedtke, adidas Group Executive Board member responsible for Global Brands, pledged that the brand would make “one million pairs of shoes using Parley Ocean Plastic in 2017” with the goal of completely eliminating virgin plastic from adidas’ supply chain. We’re excited to see whether the brand actually does that in the new year.
The photo below is of a Parley for the Oceans x adidas UltraBoost prototype, shot by Alexander Taylor. Are you excited for more sneakers made from environmentally friendly recycled materials? Let us know.