adidas and Parley for the Oceans are back at it with runners made of recycled ocean plastic. Now, the collaborative pair have recruited Stella McCartney to drop the latest Parley UltraBoost X.
Committed to creating a minimum of one million pairs of UltraBoost with Parley Ocean Plastic by the end of 2017, the Parley UltraBoost X utilizes high performance yarn (made of recycled plastic) that is knitted into the Primeknit upper. The UltraBoost X is designed specifically for the female foot’s natural form with innovative lacing that we’ve seen many customizers embrace.
adidas and Parley for the Oceans have tapped Stella McCartney for her sustainable and innovative approach to fashion.
In a statement, Cyrill Gutsch, founder of Parley for the Oceans said: “Stella McCartney is a pioneer, a rebel really. Her vision to create fashion without using leather, without using fur was radical when she started and is proven now. She has always been a role model for me. To partner with her is an honor and a huge opportunity for the Ocean Plastic movement. adidas has been family to Parley since the beginning and is driving and implementing the Parley AIR Strategy [Avoid, Intercept, and Redesign] in the most ambitious and efficient way. Both of them are strong agents of change who help us shape a new reality, one that allows the oceans and mankind to co-exist in peace, in collaboration even.”
“I strongly believe in making clothing that is ethically created and built to last, and this is an ideology I channel into every single piece I design. For me, preserving and respecting the planet is fundamental to what I do and I always try to make an effort to consider that in my designs. I’m really impressed by the work adidas and Parley for the Oceans do to create the materials used in our high-performance apparel and footwear,” says Stella McCartney.
To learn more about the work Parley for the Oceans is doing, click here.
The adidas by Stella McCartney Parley UltraBoost X is available now in woemn’s sizing for $200 at adidas.com.
Man, I wish I could buy this shoe — for so many reasons. Let us know if you feel the same way.