Under Armour Debuts ‘UA Exclusives’ with ‘Be Seen’ Collection for FW18
Under Armour is switching things up for the fall by introducing UA Exclusives, limited Sportstyle and performance-inspired capsule collections that will release quarterly. What makes them special? First, they are limited. Second, once they are gone, they are gone forever.
Beginning this fall, Under Armour will release new limited edition pieces for men and women on the UA app and in UA Brand Houses. The garments will come in the form of tees, track suits, bomber jackets, 1/4 zip tops, hoodies, and crews in an effort to elevate streetwear inspired by Under Armour’s performance roots.
The first of these quarterly UA Exclusives drops is named ‘Be Seen’; the capsule will feature garments with athletic cuts and incorporate nylon twill, satin, and velour as well as performance fabrics.
“UA delivers exclusive collections inspired by sports, bridging performance and style while keeping true to UA’s roots,” said Allison Edgerton, Senior Director of Apparel at Under Armour, in a statement. “The Be Seen collection was inspired by those athletes that move beyond the field; we built product that’s comfortable and functional so they stand out wherever they go.”
Priced from $35 to $110, the ‘Be Seen’ collection is available now at UnderArmour.com.
The second UA Exclusives drop is scheduled for November 2 so stay tuned.
Source: Under Armour
