Josh Luber’s “Stock Market of Things” Comes to Fruition with StockX
In October of 2015, Josh Luber of Campless described his goal for a “stock market of things” during…
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All WearTesters News posts covering footwear, athletic apparel, athletic technology, sporting goods, and equipment. Includes breaking news, release dates, colorways, and pricing.
Finish Line Appoints COO Melissa Greenwell
Effective February 28, Finish Line has appointed Melissa Greenwell as EVP and COO. Greenwell has served as the…
Charlie DOVES Fuses Sneakers, Japanese Woodblock, and Pop Culture in ‘Love & War’
For over two years, Charlie Doves, aka DOVES, has been putting in work that has culminated in his…
NFL Commissioner Announces Rooney Rule Calling for More Women in Executive Roles
Yesterday the NFL Commissioner Roger Goodell announced the Rooney Rule for women in executive positions. The new regulation…
Sports Authority Preparing for Bankruptcy Filing
If you’ve been tuning in to WearTesters.com recently you’ve seen the reports of Sports Authority missing key debt…
adidas Debuts Film Series ‘I’m Here to Create’ in New Global Campaign
Through the ‘I’m Here to Create’ film series, adidas is debuting the brand’s Sport16 initiative that highlights the…
Nike and Portland Trail Blazers Enlist McCollum and Plumlee to Inspire Kids, Sign Five-Year Partnership
Nike has entered into a five-year partnership with The Portland Trail Blazers. Here’s the Nike presser: Last weekend,…
Rutgers University Students Against Sweatshops Protest Nike Apparel Contract
About a week ago, 24 student activists from the Rutgers University Students Against Sweatshops group marched to Old…
Brooks Running Launches New Global Brand Campaign
For 2016 Brooks Running has unveiled a new global brand campaign — ‘Live the way you run. Run…
Sports Authority Undergoes Layoffs After Missing Debt Interest Payment
From SportsOneSource: The Sports Authority, which missed a key debt interest payment in mid-January, laid off 100 employees,…
Saucony Partners with Dana-Farber Cancer Institute
From SportsOneSource: Saucony has signed on as the presenting sponsor of the Dana-Farber Cancer Institute and the Jimmy…
Under Armour Q4 Revenues Jump 31 Percent
Under Armour continues to excel and beat all of Wall Street’s predictions. Can you believe that this is…
Saucony Hires Tim Broe to Head New Elite Athlete Development Team
From SportsOneSource: Saucony will deepen its commitment to elite athlete development with the signing of 2004 Olympian Tim…
Columbia Tees up Golf Apparel Collection to Compete with Under Armour and Nike
Columbia has been a long time competitor with Under Armour in the slightly older outdoorsy segment. Now, the…
NCAA Survey Shows Youth Specializing in Sports Before Adolescence
I always find the annual NCAA survey fascinating, as both my brother and I were student athletes for…
Under Armour Announces Global Partnership with Dwayne Johnson
It seems like Under Armour has made excellent sponsorship moves in the past two years — Curry, Copeland, Spieth, Newton,…
Cordura Appoints Takashi Kawasaki Market Manager for Japan
If you’ve been paying attention to sneakers in the past two years, specifically to brands Reebok and Brandblack,…
Lululemon Hires Alan Wizemann, Former Target Digital Executive
According to recode.net, the $8 billion sports apparel company Lululemon has hired Alan Wizemann to run a new…