LaVar Ball, father of the Ball brothers (Zo, Gelo, and Melo), has been a vocal individual who attracted national spotlight for his Big Baller Brand; now, BBB is looking to expand and exert its influence on a global market.
The Big Baller Brand gave fans a sneak peak at what the brand has coming by showcasing a ZO2 collection at ComplexCon. The ZO2 Prime Remix in the “Fourth of July” colorways were available for viewing during the event and exhibited the upgrades from the first edition of Lonzo’s signature shoe (for a detailed analysis check out Nihtwing2303’s video below).
Among other things, hats and snapbacks embroidered with “Shanghai” were also on display. It looks like BBB will be expanding to China by way of the global financial hub city.
The Big Baller Brand also revealed that the ZO2 collection will be the first time the brand will be working with retailers, to make its products more widely available. So far, the brand’s merchandise has only been sold through its website.
The Big Baller Brand is looking for an expansion after the announcements it made during the ComplexCon. As controversial as LaVar Ball may be, his success will ultimately be judged by the brand’s success.
Images via @weartesters and @bigballerbrand
Can only wonder how they’re going to try to sell in China. I wouldn’t think the same methods of generating hype stateside would work out there, so I’d expect the brand changing their approach. On the show itself, LaVar did admit he’s feeling his way through, so there’s a big question mark in my mind to how the brand came to the decision to expand….unless he’s been planning to put LaMelo straight in the CBA after high school.
“HE BETTER THAN STEPHON MARBURY. PUT HIM ON THE DUCKS RIGHT NOW”
Honestly, LaVar Ball’s theatrics have garnered a lot of international attention. Plus, the Lakers aura will help out a lot too; LaVar will be relying heavily on the Lakers brand to generate some revenue for himself imo.
The Chinese woul never buy such expensive shoes for ball lol
this. besides they can make better shoes and actually make shoes. also, the Ball family isn’t even a world-renowned commodity that is even worth paying attention with. Lonzo is not even a superstar nor an outstanding rookie. only in the U.S. , do we see this kind of nonsense is even given that much publicity. let’s face it, without Lavar, Lonzo wouldn’t be even given that much attention. there are a hell lot of outstanding rookies in this year’s draft but not much are given attention as much as Lonzo whom is not even as impressive as the other rookies which is sad. the Balls are nothing more than the NBA’s version of the Kardashians. all hype !
They are trying to crossover to a lifestyle brand in China
Careful they don’t get shoplifted…(Gelo)
China got plans for Liangelo, too.
so we will expect a lot of imitation BBB… at least LiAngelo can start marketing work in Jail…