Name: Air Jordan 35
Brand: Jordan
SKU: DC1492-001
Price: 180 $
Availability: InStock

Just in time for its initial October 17, 2020 release, our Air Jordan 35 performance review is ready for you to read or watch. From two separate perspectives, we deliver everything you need to know about the most recent flagship Jordan, and Jayson Tatum’s go-to shoe.

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Traction

The traction, while altered a bit, doesn’t truly differ from last year’s Air Jordan 34 — which is a good thing as the Jordan 34 was a beast on every surface I played on. To be honest, I still keep the Air Jordan 34 in my bag just in case I’m not feeling whatever I may be testing. Whether it be the regular version, the Jordan 34 SE, or the Jordan 34 Low, the shoe is in my bag at all times due to the amazing traction. Ultra reliable and ready to go any day of the week. Just as it is here on the Air Jordan 35.

Like the Air Jordan 34, the traction isn’t durable enough for outdoor use. But if you’re not an outdoor player then you won’t have to worry. If you are, well, the traction works great. It’s just really thin and will wear down quickly.

If it ain’t broken, don’t fix it. Tried and true herringbone is here to stay with the Air Jordan 35 and it was fantastic. Minor modifications were done to the toe area along with the heel getting reversed herringbone grooves, but it worked super well. The traction sticks. The rubber is soft yet pliable, but it won’t last too long for outdoor courts. The rubber bites well after you break in the outsole coating. yet I don’t think I’ve wiped my shoe once. (Wipe my shoes from playing outdoors during a pandemic? I think not!) Now Jordan Brand, please keep herringbone for future models. We dig it and it works!

Cushion

Unlocked Zoom Air is back and there’s more of it this time around. The forefoot hasn’t changed between the Jordan 34 and Jordan 35 in terms of the Zoom’s size, but the implementation is slightly different. There is only one cavity where the Zoom is exposed and I felt this housed the cushioning a bit more than it had in the Jordan 34. So, less of the amazing Zoom-y feeling that I loved from the previous model.

However, the heel is much improved as the Hex Zoom unit from the Jordan 34 has been replaced with a large heel Zoom Air unit. Much like the forefoot, the Zoom-y feeling is muted a bit, but the impact protection is there. Larger players along with those that play on their heels should enjoy these a bit more.

Did someone say Zoom? Your darn right I did. Zoom in the forefoot is the same size as used in the Jordan 34. A larger volume Zoom unit is used in the heel (compared to last year’s hex unit). It wasn’t as bouncy from the start but after about 20-30 minutes, that forefoot Zoom Air felt good and snappy. It offered responsiveness along with stability and court feel. Despite the Heel Zoom Air unit being changed, I didn’t feel it as much. However, that doesn’t mean it didn’t work. I crashed the boards hard and my knees felt good when landing. It also gave me a nice transition from heel to toe when starting a fast break. I appreciate Jordan Brand sticking with heel and forefoot Zoom.

Materials

This is where I feel you get a slight upgrade from the regular Jordan 34 as Jordan Brand has brought raw materials back to the flagship shoe. Yes, the Jordan 34 SE was full of beautiful leather, but that was an SE — not the true flagship.

The overlay materials will change with colorways. Some will feature leather while others feature suede. It gives the $180 price point a bit of a premium feel and helps relax your mind a bit when spending such a high price for a basketball shoe. Yes, performance is the most important aspect, but some fans still buy the annual Air Jordan just to wear and not to play in. Those fans should be pleased.

For the modern hooper, there is still plenty of lightweight textile around the main build of the shoe. It offers a ton of ventilation and requires no break in time.

Upgraded. Nuff said. The blend of premium raw materials along with modern textiles was implemented because of insight provided by Jordan Brand athletes. The suede and leather combined with Flightwire gave the shoe a more upgraded and durable feel. Kurim was utilized to help with the caging underneath the Flightwire The kurim provides extra support along with a newly updated Eclipse Plate 2.0. What’s funny is that the premium materials inserted didn’t add much weight to the shoe. The Jordan 35 felt much lighter than its predecessor. Some of the interior build of the shoe seemed to be recycled from the Jordan 34. For example, the nylon lace loops and their location. Not necessarily a bad thing, but we’ll discuss that later on.

Fit

The Air Jordan 35 fits true to size so that is what I would recommend for most foot shapes.

However, the fit is also where I had an issue with the shoe. The nylon lace cables that run down to the footbed did a number on my arches. I had noticed the issue on the very first night of testing and immediately took the shoes off. Unfortunately, it was too late and the damage was already done. There needs to be more of a buffer between the foot and the cables. Some padding, a thicker inner sleeve…something. Taping is something I would do just to avoid the issue. Although, you’ll likely still feel them trying to gnaw at your feet. Yes, I’ve been trying everything and I just find this portion of the design to be a flaw. I’m surprised it wasn’t caught during wear-testing.

The rest of the shoe fits and locks the foot down perfectly. It’s a shame that the arch area is affected the way it is. I hope others that play in the shoe don’t have to deal with the same issue. It’s one of the more painful injuries I end up encountering when testing shoes and it takes forever to heal up.

Initially, the Jordan 35 started off a little snug. However, after a few quick movements and a little bit of playing, the shoe really contours to your foot. As a slightly wide footer, I’m still able to stay true to size and they feel fan-freakin-tastic. Lockdown was solid once you get the lacing adjusted correctly. This shoe was made for anyone’s feet, whether narrow, normal, or wide.

Support

The support is the one area (other than the materials) that is noticeably better than the Air Jordan 34. While the base is almost the same, resulting in stability being nearly the same, the build is beefier and the upper materials don’t collapse on you as they did to me on certain movements in the Jordan 34 — specifically at the ankle collar. This is why I loved the Jordan 34 Low so much. It removed the extra material along the collar that would sometimes buckle, thus removing what wasn’t necessary and leaving what worked.

The support comes mainly from the lockdown of the shoe. The updated premium materials prevented the shoe from over expanding too much while giving ample support. The amplified heel pillars give you comfort along your achilles while cupping your foot in place and preventing heel slippage. The updated Eclipse plate provided a great structure for torsional stability while maintaining enough flex in the forefoot to make quick movements on the fly without my foot feeling too stiff.

One caveat is the lacing structure of the shoe. I felt some slight pinching along my arches. Why? The nylon lace loops wrapped around the side of the shoe down to the area slightly above the eclipse plate. If I laced the shoe too tightly around the middle of my feet, the midfoot nylon loops would dig into my arches and cause discomfort. Once I loosened up the midfoot area, the digging went away and I was able play more freely. I’m hoping Jordan Brand can adjust this in the future. I like to feel locked in place without feeling like my midfoot is loose and potentially shifting inside the shoe. Luckily the location of the eclipse plate helps with that a bit but it still needs some work.

Overall

While it feels like the Air Jordan 35 is a tweaked/refined Jordan 34, which will be good for most, the nylon cables kill my ability to wear the shoe comfortably on-court. They excel in almost every category… but there is the one issue. Unfortunately, it’s an issue that makes me leave them at home while the Air Jordan 34 is still in my bag.

After playing in the Jordan 34 last year, I asked myself, how do you even top this? Well, Jordan Brand said “look at this” and did it. The Jordan 35 paid homage to the Jordan 5 a bit with the shape of the collar, tongue, and panel netting. There’s also a small nod to the Jordan 13 with the shiny lining around above the Flightwire at the midfoot. The Jordan 35 plays similar to its predecessor but updated. It responds perfectly to your movements along with providing ample cushion for easy transitions. The Jordan 35 is a nice successor to the Jordan 34. Here’s to seeing something completely different in the 36, but with similar traction and cushion.

You can also watch the full performance review on YouTube to see on court footage.

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Thanks to Jordan Brand for sending test pairs. Jordan Brand didn’t receive any editorial control of the review. This review is based on our weartesters’ experiences using the shoes for their intended purpose, playing basketball.

Air Jordan 35 First Impressions

The Air Jordan 35 is here. Chris delivers a detailed look and in hand performance preview of the latest flagship Jordan in the Center of Gravity launch colorway. Jordan Brand will release the Jordan 35 globally on October 17, 2020. It’ll be available at Nike, Dick’s Sporting Goods, and Finish Line.

Four other announced colorways of the Jordan 35 will also release later this year. The Warrior colorway releases October 21, the DNA colorway on November 11, the Bayou Boys colorway on November 30, and the Morpho colorway on December 24 (Greater China only).

What’s in the video?

In the video, Chris provides detailed information from all the usual categories, providing the in depth information you need. He supplies expert level opinions on the materials, cushioning, traction, support, and fit. Here’s some of what he discusses: