If you’ve been tuned in to WearTesters you’ve already read all about the apparel for this collection, which launched weeks ago, and you’ve already seen both the Air Jordan 6 ‘Like Mike’ and Air Jordan 32 Low ‘Like Mike’. Now, JB has released the “story” behind it all.
Millions were inspired by the August 1991 Gatorade marketing campaign that touted the slogan “Be Like Mike.” And if you’ve watched T.V. in the last decade, you’ve probably seen the advert.
The spot urged people to, like Mike, drink Gatorade to perform at the highest level (this was back when the stuff still came in glass bottles). Now, over 25 years later, Gatorade and Jordan Brand have partnered to capitalize on the nostalgia with both new and old product. Shot in a small supermarket/bodega, the imagery showcases models in the Gatorade x Jordan Brand apparel flanked by tons of the sugary drink.
The Air Jordan 6 ‘Like Mike’ and Air Jordan 32 Low ‘Like Mike’ have been dressed in Gatorade’s signature orange and green color scheme. The iconic lightning bolt hits the lace locks on the AJ6 and the outsoles of the AJ32 Low.
Both sneakers release on December 16 via Nike SNKRS; the Air Jordan 6 retails for $190 while the Air Jordan 32 Low retails for $160.
Will pair will you be trying to grab? Let us know in the comments.
Source: Nike
I’m not trying to sound pretentious, but why is a Gatorade marketing campaign such a big deal?
Jordan Brand says that it made a cultural impact, and it might have — only several years later did “Like Mike” the film come out
I’m definitely getting those 6s. I love how they integrated orange onto the 6’s “fuselage” cleanly…..and the inscription on the tongue is a nice touch. If you swap the orange/green with red/black out on those 32s….you have an OG AJ2 colorway. I’m going to say that is exactly what Jordan Brand is going to do with a later release. As for the Gatorade marketing campaign, it’s celebrating the partnership between MJ and Gatorade. If you weren’t alive back when MJ was endorsing Gatorade, you won’t get it. Those of us that were alive, totally get it and love it. It brings back good memories.