New colorways of the HOVR Phantom Connected are finally here.
HOVR is for real. Under Armour’s new cushioning system provides bounce, stability, and comfort that makes for a fantastic ride in both fast Sonic and the plush Phantom. The company has seen sales of the models hit high marks since day one, with the all-red selling out quickest.
On an earnings call Tuesday, Kevin Plank, founder and CEO of Under Armour, said that HOVR was the first-ever synchronized and digital-only global launch which exceeded goals for engagement, UA.com visits, perception scores, and sell-through. He added that the company was incredibly happy with the HOVR launch.
Now comes the new; three new colorway of the HOVR Phantom are here for the men and two for the women. All five drop today on underarmour.com, and all five are available in both UA Connected ($140) and regular versions ($130). I highly recommend the Connect version and you can learn why here.
The men get marbled midsoles and a solid black/white colorway, a navy/white, and a white/light grey that UA calls Overcast. The women get strong colorways with a black/tropical tide and a tile blue/graphite — and honestly, both look good for the men too.
You can pick up some of the non-Connected HOVR Phantom colorways at Eastbay.com now and the Connected versions at UnderArmour.com.
You can learn more about the Phantom by checking out my Under Armour HOVR Phantom Performance Review.
Images courtesy of Under Armour
I’ve been wanting to give these a try, especially the connected version. They always seem to be sold out. Hopefully I can pick one up when my check clears lol.
Been wanting to try these also. Shame that I like the Women’s colorways the best. Especially since I’m a size 12.