Spencer Dinwiddie will join the likes of Patrick Ewing by starting his own sneaker brand. The company, K8IROS (pronounced Ky-Ros), will specialize in basketball footwear with a focus on giving back.
On NBA Media Day 2018, Dinwiddie was spotted wearing a never-before-seen shoe. While the photos gave us no indication of what the shoe was, we now have the answer: the shoe, expected to be called the Kronos, is the debut footwear style from K8IROS (Kairos).
“The inspiration behind that is the mythology of the word that talks about opportunity and the right moment,” Dinwiddie told WearTesters. “Which, besides hard work, is the story of my career. Beyond that the other major keys to my brand is that 25.08% (my two numbers) of the proceeds will go to charity. And that products will be sustainably made when possible.”
According to Dinwiddie, his first shoe will utilize a new foam called KronoFoam. “I know y’all have been curious but this ain’t Boost, NRGY, or any other name you want to give ETPU,” he wrote on Instagram after teasing the shoe’s midsole. “This foam is something new entirely and I can’t wait to share it with y’all.”
Expect to hear more about Spencer Dinwiddie’s sneaker brand when the company’s site, projectdream.io, goes live on October 16.