In celebration of the 20th anniversary of the Reebok Ventilator, Sweden’s Sneakersnstuff did what they do best; they reinterpreted the classic Reebok silhouette and created a brand new collab, the Sneakersnstuff x Reebok Ventilator ‘Bees & Honey’.
Drawing inspiration from the “honeycomb” of Reebok’s Hexalite cushioning, the people over at SNS took things one step further; they actually bought a beehive from Bee Urban, a company that “provides interactive environmental service in urban settings” (BeeUrban.com). Bee Urban gets people to sponsor beehives. The sponsor helps save the planet, because bees pollenate many of the plants and flowers that allow for life on Earth, and they get to feast on the delectable honey cultivated from the hive. Additionally, the honey form the beehive will be collected into Hexalite shaped jars co-branded with Reebok and SNS and will be a complimentary gift to everyone who buys a pair of the Sneakersnstuff x Reebok Ventilator ‘Bees & Honey’. How awesome is that?
Even better is the actual shoe. The Sneakersnstuff x Reebok Ventilator ‘Bees & Honey’ flaunts a neutral black upper comprised of premium leather and suede. According to SNS, even the ballistic nylon on the toebox is premium. Tying in the ‘Bees & Honey’ theme, the tongue features a big yellow honeycomb and a bee can be seen pollenating the Hexalite branding on the heel. A subtle black ‘SNS’ is embroidered on the side of the heel. The inner lining is honey colored and the insoles are honeycombed with SNS branding.
Best about the Sneakersnstuff x Reebok Ventilator ‘Bees & Honey’ is its price: $109. I repeat, $109 for a collab with premium quality, a beautiful story, and superior execution. You really can’t beat that. The latest Reebok Ventilator collab will release on March 21, 2015 at Sneakersnstuff locations first, before hitting the online shop. The times are below.
What are your thoughts on the Sneakersnstuff x Reebok Ventilator ‘Bees & Honey’? Can you think of a collab this good for $109? Sound off in the comments below.
Release info
Stockholm – 12.00 CET
Malmö – 12.00 CET
London – 10.30 CET
Online – 15.00 CET
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I’m really gonna try to pick these up! … I always loved the ventilator and I love bees. This shoes= a match made in Heaven for me! I really dig the concept with the Bees and it’s great that even shoe company try to spread awareness for this topic! Hopefully you’ll be able to pick these up outside of sweden!
You will be able to grab them online at Sneakersnstuff.com. I love the theme as well.