If you’ve seen photos from sneaker store shelves in China, especially that of Jordan Brand, you’re going to notice that a lot of the hyped pairs in the US are just sitting. It’s a weird thing to happen, and three knowledgeable, qualified sneakerheads, including our very own Chris Chase, discuss why this is happening and give us informative and entertaining insights. Watch the video to learn more.
What’s in the video?
If you’re reading this or watching the video, chances are that you’re into sneakers. Back in the 90’s and 2000’s, copping them was easy. You simply went into your local mall and found a Foot Locker, Champ’s Sports, or any other sneaker store. You checked out the shoe on shelf, maybe tried them on, and then bought them on the spot. Since the 2010’s, however, the scene has changed. A lot of people are hoarding sneakers to resell them.
Don’t get us wrong. We don’t mean to demonize resellers. They have been around for as long as sneakers themselves have been around. Having said that, we do think that it has gotten out of hand, especially in the United States. As you watch the video above, you will find out that a lot of sneakers that are selling out in the US are sitting in China. There are multiple reasons for this. It could be the shipping. It could be the amount of hype Jordans have in that part of the world. It could be the brand deliberately deciding to create scarcity. In this discussion, Jason Tatman, an American living in China, and Jay Shuang, a long-time sneakerhead based in China, talk about the ins and outs of this interesting phenomenon.
We know you’re frustrated by how hard it can be to get the sneakers you want to wear. It doesn’t have to be this hard. And that’s why we have videos like this: to give an inside and in-depth perspective on the matter. We hope you learn more about the sneaker game here.
Let us know your opinion on reselling and collecting sneakers where you’re from on YouTube, Twitter or in the comments.
Watch the full video by pressing play above or by clicking here to watch on YouTube.
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