Nike introduced the #BeTrue collection, honoring the passion and pursuit of sport by all athletes.
Press Release:
“Nike is deeply committed to diversity, inclusion and unleashing the potential of all athletes,” said Tim Hershey, Vice President of Global Merchandising for Nike and Executive Advisor to Nike’s LGBT Employee Network. “We’re rallying the world to embrace #BETRUE as a call-to-action for all athletes to be their most authentic selves in June and all year long.”
#BETRUE COLLECTION FOOTWEAR
At the center of each of the #BETRUE collection styles is a gradient rainbow that reflects both the diversity found within sports and Nike’s support for the LGBT community. The collection spans performance to lifestyle and includes the Nike Free Run 5.0, Nike Hyper Rev and the Nike Run Roshe.
#BETRUE COLLECTION APPAREL AND EQUIPMENT
The signature #BETRUE T-shirt anchors the apparel in the #BETRUE collection, with nine more T-shirts highlighting the energy of #BETRUE in eight cities: New York, Chicago, Los Angeles, San Francisco, Boston, Atlanta, Portland, Ore., and Washington, DC. #BETRUE Elite socks and a Five-Panel Hat complete the collection.
Nike is a proud supporter of the LGBT Sports Coalition and its initiatives to end discrimination in sport. Nike helped found the LGBT Sports Coalition in 2011, and continues to support the Coalition through the #BETRUE collection, which began in 2012. Nike will also host the coalition’s fourth-annual summit in June 11-13 in Portland, Ore.
The #BETRUE collection will be available beginning June 5 on nike.com, and rolling out at select Nike Stores (Portland, San Francisco, Union Street, New York, Flatiron, Boston, Chicago, Georgetown, Los Angeles, Santa Monica and Lenox) and Nike Factory Stores (Portland, Chicago, Los Angeles, Boston, Washington, D.C., Orlando and Celebration, Florida.) throughout the month.
Select Nike Store locations will host special #BETRUE Nike+ Run Clubs and Nike+ Training Club sessions in June to align with the collection’s release:
June 8-14: Portland, Los Angeles, Washington, D.C. and Boston
June 22-28: San Francisco, Chicago and New York City
