The new film highlights James’s contagious commitment and passion for the game.
Nike Basketball launches a new campaign, entitled “Training Day,” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness.
The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’s passion and joy can inspire spectators to transform into active participants whenever he is around. In the film, James rides a bike through the streets of Miami, swims in the ocean, trains in the arena, jogs through alleys and plays impromptu hoops on a street court. Along the way, people of all ages see James’s training activity and can’t help but join in.
Nike Basketball partnered with Wieden + Kennedy of Portland, Ore., to create the film, and worked with producer Mike WiLL Made-It for the track “My Shoes” and award-winning recording artist John Legend to score the spot.
The film will air live during the Sunday night football game between Minnesota and Green Bay. The campaign will continue to run via digital and air across national entertainment and sports networks through November including ESPN, TNT, NBATV and TRUTV.
The campaign also encourage participants around the world to join James on his journey, and demonstrate how and where they #striveforgreatness. For more info please vist www.nike.com/lebron.
This is a pretty awesome ad campaign by Nike. Well done.
Cool vid. Nike did this one right.
Nike must have debuted this yesterday because it was the first time that I saw it and everyone reposting on social media.
There were many things that I really love about this ad. I am an avid cyclist(look up Critical Mass, there may be one in your city) and I know that Lebron cycles to work.
Every hooper gets excited when they see others getting good runs in. “Hold up, let me grab my shoes!” That reminds me of the “New Challenger” screen on Street Fighter II back in the day.
The last thing that I want to touch on was how many LBJ Bred XIs this is going to sell. My goodness those and the Gammas are a sight to behold.
**Nightwing** Props for adding a notification tab on the boards! Accurate time stamps and notifications are what I thought would boost the site even further, thanks!
Great points DS.
Man, great ad! I agree, Nike got this one on target. I’m not a fan of the Lebron 11 at this point but damn, that red/black colorway looks nice! Looking forward Ro Lebron heatin’ up this season!
How can anyone hate on Lebron? Incredible baller and an incredible person.