Rapper and artist Machine Gun Kelly is the face of the latest Reebok Classic Club C Overbranded campaign.
The campaign, shot by acclaimed photographer Atiba Jefferson, will flaunt dynamic imagery of Machine Gun Kelly and several highly anticipated Club C sneakers for fall. The campaign is set in an abandoned warehouse in Chicago, a nod to the raves and warehouse parties of the 1990s.
The ‘Overbranded’ aesthetic is created with tonal repeat branding and vintage Reebok logos. Nike did not invent this look in 2017; Reebok has been utilizing this theme for years, just take a look at the Garbstore x Reebok Classic collabs from years back.
The Reebok Club C Overbranded pack features six colorways of the lowtop sneaker and has released alongside a cap and half zip hoodie. All the pieces from this pack are available now at Reebok.com and select Reebok retailers.
As part of the iconic Club C’s revival, several leather Club C 85 Zip builds for women arrived at Eastbay.com for $100 each.
Source: Reebok
