Today Reebok Classic announced that yet another hip-hop artist will be joining the brand’s roster. This time, it’s wild boy Machine Gun Kelly.
As the latest global ambassador for Reebok Classic, Machine Gun Kelly is spearheading the rebirth of one of the brand’s classic silhouettes: the Club C.
“This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic. It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about,” said MGK in a statement.
Machine Gun Kelly, a rapper and actor from Cleveland, is joining artists like Kendrick Lamar, Rae Sremmurd, Teyana Taylor, and Future at Reebok. The brand has curated a roster of the biggest and most rebellious counter-cultural icons in music today to rep its products. MGK is currently promoting Bloom, his third studio album release; it is an introspective dive into his life and persona.
“We’re very honored to welcome Machine Gun Kelly to the Reebok family this year,” said Damion Presson, Director Global Entertainment Marketing, in a statement. “He has such a great energy around him and connection to his fans through his message. His dynamism truly connects to our brand and really comes through in everything he touches.
You’ll see MGK donning Reebok Classic gear and kicks throughout the year. Thoughts on Reebok’s latest pick up? Let us know in the comments.
Source: Reebok
