Jordan Brand unveiled its Summer 2018 collection today, and all we can say is that we’re in very good hands.
While the brand did not announce pricing or release dates, fan favorites like the Air Jordan 10 ‘Shadow’ and Air Jordan 1 High ‘Shadow’ will be making their respective returns. Additionally, some of our favorite silhouettes will be receiving all new colorways.
In addition to the copious amounts of retro models, Jordan Brand will release five new colorways of the Why Not Zer0.1 ($125), Russell Westbrook’s first on-court signature shoe. Westbrook’s line in particular has already seen some bolder colorways, and it appears that the brand will continue to follow that trend.
The first of the five colorways, which commemorates the one-year-anniversary of Westbrook’s record-breaking triple-double season, features Oklahoma City’s team colors with black highlights. The date of Westbrook’s record-breaking achievement is listed on the sole of the right sneaker, while his stat line is on the bottom of the left.
The second might be one of the most imaginative ideas we’ve seen on a signature Jordan model. Decked out in all-white and an icy outsole, this version of the Why Not Zer0.1 comes with a marker that the consumer can use to design his or her own version of the shoe. The possibilities are truly endless with this one.
The third colorway comes with a black and white upper with an emerald green translucent sole that celebrates the birth of Westbrook’s son, Noah. The emerald color is inspired by Noah’s birthstone.
Next, the Why Not Zer0.1 will celebrate Westbrook’s brother Ray earning his Master’s Degree. With that being said, it’s hard to ignore the obvious ties to Space Jam-styled Air Jordans that we’ve seen in the past. This version features the same black upper, royal blue accents, and an icy sole.
Lastly, the fifth colorway is inspired by Westbrook’s bold sense of fashion. With a faux-snakeskin upper and tiger-printed translucent outsole, this version is as bold as they come.
Diving into the Jordan Signature Line, we’ve got the Air Jordan 32 Low ‘Neo Heritage’, first reported on as the Air Jordan 32 Low ‘Gordon Road’. With light bone and infrared colors all over, this shoe looks built for the streets and the courts. Behind the tongue is a unique patch that reads “Gordon St.” — a reference to Jordan’s childhood home. Interestingly, Jordan’s childhood home resides at 4647 Gordon Road in Wilmington, North Carolina (not Gordon Street).
Next up is the Air Jordan 32 ‘Stealth’ ($185), a callback to Jordan’s “Black Cat” personality. Six rings are placed on each heel, with numbers correlating to each of his Championship victories.
Jordan Brand will reviving two classic ‘Shadow’ models this summer. The first is the Air Jordan 1 High ‘Shadow’ ($160) in its original form. Decked out in premium leather, these are sure to bring back memories for the older heads.
In addition, the Air Jordan 10 ‘Shadow’ ($190) will also be revived. If you’re interested in seeing all the differences between this latest retro and the original, take a look at this video by MJO23DAN.
As part of the Women’s Summer collection, the brand will be releasing an Air Jordan 1 High Zip in a mica green colorway. We’ll have more on this collection in a future post.
Now comes the fun part — retro models with all new and borrowed colorways.
First off is the Air Jordan 18 ‘Toro Red’, which might remind you of the ‘Raging Bull’ Air Jordan 5 that dropped a while back. With a premium suede upper and an icy blue outsole, the look brings you right back to Jordan’s days in Chicago.
Last is the Air Jordan 11 Low ‘Cool Grey’, which is also first for the brand. Obviously we’ve seen a ton of the Cool Grey looks, but this is the first time that it’ll be making its way to the Air Jordan 11 Low.
Share your thoughts on the Jordan Brand Summer 2018 collection below and stay tuned to WearTesters for more on these upcoming models.