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Jordan Brand Officially Unveils Russell Westbrook’s First Signature Sneaker: The Jordan Why Not Zer0.1

With the Jordan Why Not Zer0.1, they had me at full-length Zoom Air.

While Russell Westbrook has had a signature off court sneaker, fans have been asking for an on-court sneaker for years. Finally, its going down just before All-Star Weekend.

“As a kid growing up in LA and standing in line to get other people’s shoes, you become aware of how fortunate you are to get sneakers,” Westbrook said in a statement. “To be able to sit here now and hold my own shoe is an honor.”

The Jordan Why Not Zer0.1 offers forefoot containment with a synthetic overlay atop a fused mesh upper. It also features a full-length Zoom Air unit and a compression-molded Phylon foam heel counter. Multi-directional herringbone is implemented and should offer the wearer good traction.

“My favorite part of the design process is storytelling,” said Westbrook in a statement. “Being able to tell my story through colorways and at different times during the season is a lot of fun.”

The Jordan Why Not Zer0.1 launches January 15 with limited quantities of the ‘Mirror Image’ colorway. The ‘2-Way’ colorway releases February 15 for a very reasonable $125.

Will the Jordan Why Not Zer0.1 take over as the new go-to game shoe for Jordan Brand hoopers? It’ll be interesting to see if more consumers flock to this shoe as it’s price point is very fair (the flagship Air Jordan is currently priced at a premium $185).

Share your thoughts below in the comment section and stay tuned for an upcoming performance review.


Jordan Why Not Zer0.1 ‘2-Way’



Jordan Why Not Zer0.1 ‘Mirror Image’


 

Source: Nike

35 comments
  1. They didn’t just have me at full length zoom air. They also had me at $125. Shoes look definitely futuristic.

  2. $125 for full lenght zoom air and a really cool design??? Time to quote Philip J Fry…shut up and take my money!!!

    1. Just saw the YouTube video, thanks for the mention! To clarify, it’s the bottom loaded zoom and the price. 125 is great, but I can get some janoski Nikes for less with full length zoom. Just saying.

  3. I’m confused I thought Russ doesn’t like full-length Zoom set-up like the Jordan 31. Because it was not as flexible and these don’t look flexible. But for $125 if Russ doesn’t wear them I’ll still buy them.

    1. aside from the flexibility, he didn’t like the wobbly feeling because of the protruded full length zoom, and he didn’t like the toe box on the 32. It would be bad if he doesn’t wear his own sig shoes.

  4. Whole package has so much appeal. Can’t wait for the reviews to see how it pans out. A grey/black pair would be fire.

  5. Hmm interesting, with this whole season seeing Russ in the 28- 30 (eh 30.5’s) all having the same forefoot set up I’m surprised he’s going with this. I wonder how much he really plays in them since he doesn’t really even wear his 32 PE version. I like the Black and white colorway though and can’t wait for the review!

  6. This could FINALLY be a shoe that actually fulfills my needs as a big man: lots of impact protection AND lots of support. D Rose line is the only one that really delivers that for an acceptable price, imho.
    -pac

  7. Those look like ankle rollers, I hate shoes that have the narrow heel bottom with no outrigger. These also look bulky, heavy, clunky, not breathable and they also look like the Eddie Jones Swift 6’s.

    1. looking at it, it does worry me since those narrow heel can be a real dealbreaker for getting these. too bad considering these could be the first “why nots” that I would actually buy despite not liking WestBrook and the stupid “why not” slogan, the logo looks dope though. anyway, aside from the narrow heel, it does seem like the upper could be made up of the old fuse material which I abandoned years ago. they just felt cheap and uncomfortable. I guess the bottom loaded full length zoom is just a consolation to offset the overall cheap construct of the shoe. don’t get me wrong, I love the overall look of the shoe, but they could have improved on the materials. although for $125, I guess we could give it a passing grade.

  8. Very interesting shoe with a very interesting price point. Does this mean that high quality reasonable priced shoes finally will set the tone, with likes of the Kyrie line, Dame line etc?

  9. this isn’t what i’m looking for in a hoop shoe but that price point is definitely impressive. a must cop for everyone interested.

  10. Full length zoom air for $125 sounds amazing, but the traction on that translucent outsole looks sketchy at best….

  11. These are the.first good looking Jordans in ages. Really like the way they look: not sure about the heel ( was awful in XVs OG)

    Interesting price: with JB has to be some sort of a catch

  12. Looks alright. Full length zoom is amazing. Worried about how the heel/outsole area curves in. Could be a lot of rolled ankles. Hope the support is good.

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