Jordan Brand Unveils New SongGao Store in Taipei
It was only a matter of time until Jordan Brand continued to expand globally. The rband sure did it big this time with its Jordan 16 SongGao Flagship store located in Taipei, Taiwan. Early last year Jordan Brand member Russell Westbrook announced that there were big things to come, so here we are.
The futuristic design provides a full range of products, from infants to children to adults, with complete options and selections of training and basketball gear. Some early guests were able to obtain some soon to be released items like the Air Jordan 15 Retro, as well as the Chinese New Years Air Jordan 31 and Air Jordan 12 Retro (which is coming Stateside — in-hand the materials aren’t great), among other gems.
The design space also features a Flight Lab, an area which allows try-on access to particular shoes and/or strength and training programs by appointment. There is also a customization area that gives consumers the ability to customize their own t-shirts with designs and patches. However, you can’t walk around the store without seeing the massive display of Air Jordans from past 30 years — in all white-out and specialized gold models.
If you are traveling to Taiwan and are out and about the area, this latest JB store is located at No. 16, Songgao Road, Xinyi District, Taipei (Breeze Songgao 1F, Hongtian Avenue). Let us know what you think of the new interactive space Jordan Brand created and sound off down in the comments.
