NBA All-Star James Harden has linked with his sponsor adidas and footwear retailer Foot Locker for a brand new campaign featuring “The Beard” reflecting on his notable off-court accomplishments and adventures.
From runways and private jets to backstage at concerts, “The Beard” has been living a good summer all while keeping it fresh in adidas gear.
“I’ve definitely had a summer to remember,” said Harden. “I like to give my fans a look into my life off the court and we had fun with Foot Locker and adidas on this one to make this a little extra with the yacht.”
“This has truly been the ‘Summer of Harden,’” said Stacy Cunningham, vice president of brand marketing and services at Foot Locker North America in a statement. “Both on and off the court, James is living his life to the fullest and doing so in style. This is something our Foot Locker customers admire and follow, especially during the back-to-school season, when style is everything. We’re glad that Foot Locker can be a part of his best summer yet.”
Images via Foot Locker / Foot Locker YT
