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Blake Griffin Lifts Off in New Jordan Campaign

Can a butterfly sing? Gets me every time.

Jordan Brand recently introduced the “Blake and Drain” campaign with a new television commercial and social media activation. The TV spot features the Jordan Super.Fly 2, the latest performance basketball shoe from Jordan Brand.

The commercial is set at an outdoor court in Los Angeles and partners Jordan athlete Blake Griffin with the fictional character “Dr. Drain.”.D’arryl Drain’s unique abilities on the court make him the perfect complement to Griffin’s athletic ability.

The brand also launched the “Lift off with Blake” mobile experience. The experience allows consumers to be a part of the campaign by virtually throwing a lob to Griffin. Fans can film themselves throwing a lob and then choose how Griffin finishes the dunk through the mobile platform (www.jordan.com/liftoff).

The Jordan Brand footwear and apparel featured in the “Blake and Drain” campaign are available at Jordan Brand and Nike retail locations.

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The campaign features a range of footwear and apparel, including the Jordan Super.Fly 2, Jordan Fragmented Elephant Short, Air Jordan Dri-FIT Crew, Air Jordan VIII, Jordan Super Flight Backpack, Jordan Legend Basketball and Jordan Dominate Wristband.

For more information on the Super.Fly 2 or the campaign visit www.jordan.com.

You can also check out the Google+ Hangout that I was involved with if you wanted to know Blake’s thoughts on the Super.Fly 2.

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14 comments
  1. I highly doubt they are selling Dr. Drain stuff….if demand is high enough then lookout, but you can so make that gear yourself.

    Anyway, this is the only ad I’ve actually looked for and wanted to see. I can watch it time and time again.

    PS that camera is SICK!!!! Is that a 2k light out during the day damn, I’d love to talk with the gaffer and or dp on this set.

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