Latest ‘Approved’ TV and Digital Spots Take Humorous Look at Life Situations Before and After the Draft
Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, launched two 30-second commercials featuring top Draft prospect Ben Simmons, on YouTube today. The brand’s latest spots focus on Simmons seeking advice for his upcoming rookie season.
In the first spot “It’s Not Real Yet” – set prior to the Draft – Simmons produces his own, homemade Foot Locker commercial alongside a life-sized papier-mâché version of NBA star Karl Anthony Towns. Simmons asks Towns, “Any advice for my rookie year?” and role plays how he hopes the star would respond. The spot closes with an awkward handshake between Simmons and fake Towns, styled in head-to-toe Nike gear from Foot Locker.
The second spot, titled “It’s Real Now,” features additional NBA talent – Karl Anthony Towns, Devin Booker and D’Angelo Russell – giving Simmons some much-needed advice on life after the Draft. Russell pokes fun at his own rookie mistakes, discarding of Simmons’ cell phone, saying “Trust me.”
“We’re thrilled to celebrate another NBA Draft with an elite player like Ben Simmons,” said Stacy Cunningham, executive vice president of marketing at Foot Locker. “Featuring four awesome young talents in our Foot Locker Draft campaign speaks volumes to the brand during this marquee sports moment.”
The spots will air nationally on ESPN during the live broadcast of the NBA Draft 2016 presented by State Farm®. The spots are part of Foot Locker’s “Approved” marketing platform, created by worldwide agency BBDO.
“It’s awesome to get the chance to work with guys like Karl, D’Angelo and Devin, who just went through this process last year,” Simmons said. “It’s been fun to hear their experiences first-hand as NBA rookies, and even apply that humor to this campaign.”
In addition to starring in Foot Locker’s Draft campaign, Simmons will appear alongside other NBA prospects in Kids Foot Locker’s second-annual “Media Training,” to be released digitally later this week. The draftees will be put in the hot seat as kids ask hard-hitting questions to help prepare them to face the media as they embark on their NBA careers.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Source: Foot Locker
Watching Draft 2016 on NBA TV and Ben Simmons is working out in the Lillard 2 boost “Heather Grey” (I think Nightwing picked up that CW) while Ingram was working out in KD8 “All Star”. I actually thought Nike was going to snatch up both athletes. I hope Ben Simmons continues to play in the Lebron line (not the Soldiers) or at least whatever shoes Anthony Davis plays in. And hopefully Ingram plays in the CrazyExplosives or the Ball 365 mid or high..yes all shoes are mid-high as I still think mid-high will help keep a healthy ankle, knees, foot. Especially since they are young and their body is still developing.
I think Ben Simmons is a Magic/Lebron hybrid type player. Too Bad the Lakers didn’t get the number 1 pick. Last time Philly had a franchise player was Iverson(imo).